COVID-19 has led many companies to recommend that employees work from home. For many, remote work is a new reality and one that takes some getting used to. Below are a few tips for working remotely from Google’s Primer team to help you make the most out of the situation. A version of this tutorial originally
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Joshua Spanier is Google’s global marketing VP for media. He leads teams around the world who plan, buy, run, and assess media on behalf of Google’s brands. Here he shares how his teams are navigating Google’s campaigns through the COVID-19 outbreak. To say it’s a unique time in the world is an understatement. As we
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New research from Boston Consulting Group (BCG), commissioned by Google, found that best-in-class digital marketers benefit from 1.4 times greater cost benefits and up to 2.5 times revenue impact. This new research builds on what BCG found in its initial study last year – that just 2% of brands are best-in-class at data-driven marketing. Yet
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There’s no one-size-fits-all formula for successful digital transformation. How can you lead effective and positive change? Here are 10 things you should consider. Every company is different, with its own way of doing things, its own history and its own capabilities. It’s knowing what those strengths are and how to use them that makes the
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Today’s internet marketing, or online marketing, is rapidly evolving. No longer limited to the constraints of print, companies are finding new, innovative and most importantly, inexpensive ways to reach potential customers. Clients expect a business to have a website. From social media to Google Ads, it’s your job as a small to medium business owner
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These days, you need more than a website or social media page to market your business online. In fact, the bigger your digital presence, the better. The good news: Small businesses have access to a number of free or inexpensive tools that can help you grow your digital footprint and reach more potential customers —
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Understanding what people are searching for is essential for the success of any Google Ads campaign, especially during the process of developing an effective campaign strategy and creating highly relevant ads. But how do you find what people are searching for, and what should you do once you know? Read on to find out with
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The page customers are directed to after clicking your ad, commonly referred to as a landing page, can have a large impact on your budget and overall profits. Users anticipate a clean design and relevant content when clicking an ad, however, this doesn’t mean that you need to invest millions into optimising your landing page.
Continue reading »Learn how to use the Keyword Planner tool effectively to lay the groundwork for a successful campaign on Google. Make the most of your experience when using the Google Ads keyword tool. The Google Ads Keyword Planner tool is a useful resource for building strong keyword lists and helping to get your PPC campaign off
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