Blog

Consumers expect connected shopping experiences from research to purchase. But their journeys aren’t linear; they move around, visiting—and revisiting—multiple sites and apps, multiple times a day.  This makes it challenging for businesses to deliver a coordinated site experience, especially if they are running an experiment or personalization on their site. How do they make sure

Google Ads auction-time bidding comes to Search Ads 360 Smart Bidding in Google Ads uses machine learning to set bids at auction-time by factoring in a wide range of signals that help predict performance. Now you can take advantage of Google Ads auction-time bidding in your Search Ads 360 bid strategy. By activating auction-time bidding you

YouTube is focused on helping brands reach their audiences and drive business impact. That’s why we launched Reach Planner in April 2018 to give advertisers a better way to plan their YouTube and video media. To help make it even easier for users to for users to discover the optimal mix of TV and YouTube

Marketers have been told for a long time that when we rely on demographic data alone, we get only a one-dimensional view of our audience. And yet all too often, we’re still using things like age and gender to inform campaigns. The result? We run the risk of creating and serving up ads that people find irrelevant, and

It’s been a weird few months – what with the November General Election result, and finally  clarity in relation to our exit from the EU.  What this means is the increased consumer confidence could really help our economy -. A great barometer for consumer spending.  Great news for small business, and I’m pleased to say marketing budgets are

Age Care Bathrooms At Finsbury Media, we pride ourselves in providing the very best for our clients and we offer a huge range of services to complement our aim. One of our main success stories is Age Care Bathrooms. Since Sam came to us in early May 2018 we have worked very closely with him