SEO – search engine optimization – is alive and well, and it’s not going anywhere anytime soon. But how exactly do you create an SEO strategy? At Finsbury Media, we specialize in creating targeted SEO strategies and campaigns that get real results for our clients. Here are just a few things that go into creating
Continue reading »
SEO analytics and reporting forms and statistics can look like a different language to many clients, but Finsbury Media wants to make sure you understand each decimal, each row, and each abbreviation. Which is why we decided to create a quick and dirty guide to your SEO analytics and reporting. Let’s dive in. Let’s dive
Continue reading »
Beating the competition is the name of the game in SEO, and luckily, Finsbury Media Marketing & Web Design has a great track record for doing just that. In fact, why don’t you think back to when you first found us. How did it happen? Most likely, you searched something like ‘Dallas SEO’ or ‘SEO
Continue reading »
Today we’re talking about one of the most dreaded aspects of website management — your bounce rate. If you’ve never managed a website before or taken a deep dive into Google Analytics, then you may be shocked when you first see your bounce rate. Fortunately, we have strategies for keeping visitors on your website for
Continue reading »
One of the most effective ways of online marketing is through optimization of a website. Through Search Engine Optimization, a site gets to get first priority when users query a service or goods provided by the company on the web. Another way is through local directory listings. Every time a company creates a new listing,
Continue reading »
If you’re in search engine marketing, you probably want to have as many high-quality SEM tools at your disposal as possible to ensure your marketing campaigns will be successful. One SEM tool that’s sometimes overlooked is call tracking. If you’ve been an SEO long enough, you know there is a good reason why call tracking
Continue reading »
In the past, many businesses were under the assumption that a basic website would do — no matter how bare. As long as it contains your contact information and a brief overview of what your company does, you might assume that this will suffice. But doing the minimum isn’t nearly enough for potential customers to
Continue reading »
The internet is always evolving — and SEO does, too. Many of the strategies our SEO agency used in the past have fallen out of favor (some are even frowned upon by Google). Your business has changed over the last few years; why shouldn’t your marketing strategy follow suit? Search engine optimization involves numerous tactics,
Continue reading »
Many business owners are understandably preoccupied with improving their rankings in Google searches. After all, Google accounted for 79% of all global desktop search traffic in 2017, and their search function absolutely dominates the mobile search sphere as well. If you want to increase your visibility on the internet, you’ve got to play by Google’s
Continue reading »
We’ve talked a lot about which SEO practices matter when Google is determining your website ranking, as well as how to improve the search engine optimization on your site. What we don’t always talk about are the SEO practices that can absolutely tank your search rankings. If you’re found guilty of the worst SEO sins,
Continue reading »