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DIGITAL MARKETING AGENCY Nottingham

DIGITAL MARKETING AGENCY
NOTTINGHAM

An Award Winning Digital Marketing Agency

As a full-service digital marketing agency in Nottingham, we handle all your online marketing and internet needs. We offer countless of digital services to our clients large and small, operating throughout several different industries. We are a Google Premier Partner with a highly skilled team, that has won numerous industry awards. With our proven track record in delivering online growth, you’re in safe hands partnering with our Nottingham Digital Marketing Agency. If you’re interested in growing your business to the next level, contact Finsbury Media today!

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FINSBURY MEDIA

Have you been searching for a digital marketing agency in Nottingham, to grow your business to the next level? Look no further than Finsbury Media. We offer a full range of digital services to clients large and small, operating across several different industries.As an award-winning digital marketing agency Nottingham, we are honoured by the exceptional results that we have produced for our clients both in the UK and worldwide.We flourish on continuously pushing the boundaries of what can be achieved, utilising innovative techniques to advance our clients growth online. Our team is highly experienced and extremely responsive, so why not get in touch today and see how we can help your business grow?

How Can a Digital Marketing Agency help?

Applying an efficient digital marketing strategy is one of the most effective ways to grow your business and generate more leads. In today’s world, your customers are online every day, whether on social media, browsing on search engines, reading news or visiting their favourite websites. The likelihood of your competitors being online is high too, promoting their brand and their services to countless of customers. So, can you truly afford not to be investing in digital marketing? Digital marketing encompasses all marketing efforts carried out online.

As a business recognise that in many circumstances, you may not have the time, resources or knowledge to be capable in growing your business online. This is where, as a highly successful & dependable digital marketing agency, we can help. We are a full-service digital marketing agency in Nottingham, delivering personalised campaigns to reach your budget and your marketing goals.

Working with an Award Winning Digital Marketing Agency

We know that when it comes to working with a digital marketing agency in Nottingham, there is no ‘one-size-fits-all’ approach, each of our services are custom-made purposely for our client’s unique business needs. Starting with impressive website design to multiple channel lead generation campaigns, we can design a bespoke package to support your business in meeting its online marketing goals. Scroll down to learn more about our digital services or enquire now to find out what we can do to grow your business today!

WANT TO LEARN MORE ABOUT OUR DIGITAL MARKETING AGENCY SERVICES?

Google Adwords agency

WordPress Website Design

Our wordpress web design has been at the forefront design in Nottingham and across the UK. We have worked with some of the most exciting British brands. There are countless content management systems (CMS) available to website owners today. Some CMS systems are proprietary or custom-built and will set you back a monthly or annual licensing fee.

Over the past decade, we have worked with a handful of different solutions and even custom built a few content management systems of our own when the project scope requires, but when it comes down to it, we wholeheartedly believe WordPress cannot be beaten. For this reason, our Nottingham digital marketing team recommend WordPress website design almost exclusively to our clients with the exception of extremely complex websites that sometimes require a more robust content management solution such as Drupal, or perhaps a custom-built solution. If you are considering a new website design and have the need for an easy to use CMS system, we highly recommend considering WordPress.

Search Engine Optimisation (SEO)

Were constantly innovating our SEO techniques so that we exceed our clients goals.When people are looking for a product or service…where do they go? Google (or sometimes…Bing). The Internet is where your prospective customers start when they want to purchase a product or hire a service provider, right? So what use is your website on Page 5 of Google?

When it comes to Search Engine Optimisation / SEO… we don’t waste your money or time on needless trial and error, because we already know what works and what doesn’t! Our results are guaranteed..and if we can’t guarantee results, we won’t board you as a client.

Google Ads

Google Ads are by far, the number one source of paid advertising on the internet. And if you don’t show up on Google when people search for what you’re selling…well…you may as well not exist at all. If you’ve tried learning Google Ads…you know it can be extremely difficult and confusing. When you choose us to manage your PPC campaigns, we optimise your Google Ads & Bing Ads campaigns to see the most results, within your budget and to outperform your competition.

We don’t waste your money on needless trial and error because we already know what works and what doesn’t work. We’ll fix your account structure, evaluate your keywords and look for better opportunities, design compelling ads, and more.

FREE MARKETING CONSULTATION

Let us help you plan your digital marketing strategy.
We’d love to help you exceed all your marketing goals in 2020.

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What Makes Us a Great Digital Marketing Agency?

We are one of the best performing Google Premier Partner Agencies
We use our own unique platform to track and optimise campaigns
We have won numerous industry awards and accolades
A proven track record in delivering growth for our clients
A highly skilled team which consists of some of the best talents in the industry

Waterden Dental Practice

increased their revenue with Finsbury Media

Proven results from Finsbury Media so I can confidently recommend their services to any business wanting to increase revenue and ultimately profit.

Kerry Scott

What We Do

We are a Nottingham digital marketing agency helping businesses across the UK.
We make businesses stand out. Interested? Let’s chat.

SET A FOUNDATION

The first step in working together will be to collect and connect all your online metrics and platforms. We’ll work together to set up the right technology for your business and get the right information flowing to the right people. Once we have all the information we need we can start to lay down the foundations of what will become an amazing digital marketing campaign. We have been doing this for a long time so we know how important the Discovery is in ensuring planning and strategy are the best they can be.

Digital Marketing Agency in Nottingham

Finsbury Media is comprised of a well-balanced mix of online marketers, each with their own area of expertise. Every day, we use our digital acumen to solve a vast array of online marketing challenges. With great passion, we become one with the heart of your organisation and strive to provide you with insightful online results.

Together, we can make sure that your company really achieves maximum online returns! Every day, here at Finsbury Media we maximise our client’s revenue while generating a loyal customer base through every available online channel.

How Finsbury Media helps you grow

Our areas of digital marketing expertise range from SEO, PPC, Facebook Ads, Conversion Rate Optimisation to Web Design and social media advertising.

From experience, we find that business owners in Nottingham are often hesitant to hire an online advertising and marketing company because they assume the agency will take a “one-size-fits-all” approach to market their business. While that may be true for some agencies, we consider ourselves different. At Finsbury Media we commit to fully understand not just your goals, but your company’s culture, unique position locally, and more. We always start by sitting down  with you in-person and gathering information so we can get to know you and your business before we even think about jumping into campaigns/web designs.

Get To Know Us

Want to get to know a full-service digital marketing agency in Nottingham whose expert team can help your organisation grow!

Our areas of expertise range from search engine marketing, online advertising and content marketing, to web design and build. Each and every individual at Finsbury Media loves working online and are experts in their field. We run result-oriented campaigns ensuring you get the best ROI from your digital marketing campaigns.

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OUR SUCCESS DEPENDS ON YOUR SUCCESS

A digital marketing agency worth partnering with should be completely invested in building your long-term success. Why is that? Simply put, if you don’t look good, neither do we. We realise that other potential clients will judge our agency by the results were able to obtain for previous clients. That’s why we see ourselves as partners rather than just a service.
We like to think outside the box, but we never ignore the data. We’ve seen what works…and also what doesn’t. Our team of Google Certified Professionals will back up every important decision with relevant metrics to your unique campaign(s) and advise/take our next steps accordingly.

Make Your Digital Marketing Budget Work Harder in 2021

We pride ourselves on being open, honest and upfront with every single one of our clients (and if you asked them they’d tell you the same). Investing in a Nottingham based digital agency is a BIG decision and one that should be made with thought and care. That’s why we tailor our services to your EXACT needs and provide you with honest, in-depth and to-the-point reporting. You’ll always know where your campaigns stand and we never inflate our results to serve our own means. While working with an online agency is not without cost, those costs are completely controllable by you the client. In fact, we tailor your budget to meet your personal circumstances.

We have experienced SEO, PPC, Facebook and Web Design experts in house. We never ever outsource talent. You can rest assured our Nottingham based digital marketing specialists are available to answer any questions, on-call or in person whenever needed.

DIGITAL MARKETING AGENCY NOTTINGHAM FAQ’S:

What is digital marketing?

Digital marketing is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.

What's the future of digital marketing?

The offline and online world are colliding. Traditional devices such as fridges, ovens and even billboards will all be modernized to leverage digital media.

Why digital marketing matters?

Google and Facebook generate more revenue than any traditional media company because they control more eyeballs. That’s why digital marketing matters, it is where the attention is.

What channels make up digital marketing?

Search engines, social media, blogs, online ads, affiliate marketing, emails, and mobile apps.

What are the elements of marketing strategy?

The main elements of a marketing strategy are your target audience, goals and objectives, and the tactics you will employ to actively market to your target audience and achieve your goal KPIs. These three elements are crucial to formulate an effective marketing strategy.

What is the purpose of marketing strategies?

Whatever the size of your business it is important that you have a marketing strategy in place, to make sure that whatever marketing activity you do, it is aligned with your goals and objectives. Having a strategy means you have clear steps to take to meet your objectives whether they are short term, mid-term or long term.

Why is a marketing strategy important?

It gives you a clear plan to stick to and something to measure against your results. If you have a plan in place to meet a certain objective, and that objective wasn’t met, then the activity would need to be analysed to make sure it was the right one for that objective.

What's a digital marketing agency?

A digital marketing agency is a business (like us!) which assists other companies with their online marketing efforts. Agencies can be as involved as the client would like. For some of our clients we handle all digital projects but for others we only provide ideas and recommendations through consulting. Our goal is to be an extension of our clients’ teams, support internal marketing teams with specialized digital services.

What's the difference between B2B and B2C digital marketing?

B2B stands for Business-to-Business. This type of marketing refers to businesses who sell products or services to other business. For example, at Blue Compass we work with other businesses to produce stellar digital marketing campaigns. B2C stands for Business-to-Consumer, or businesses that sell their products or services to individual consumers. While all facets of digital marketing can apply to both B2B and B2C, the strategy will differ.

What are the benefits of digital marketing?

There are so many benefits to digital marketing! The underlying goal of digital marketing is to bring more qualified users to your website. Through a mix of digital marketing tactics, you are able to guide users through their online journey, resulting in more conversions for your business.

The beauty of digital marketing is that all of the tactics work together in harmony. An effective digital marketing strategy will also reinforce your traditional marketing, providing your target audience with cohesive messaging.

There are also a number of benefits to digital marketing over traditional marketing. Digital marketing is flexible. With digital, you have the ability to make changes over the course of a campaign, unlike traditional where you’re locked into long campaigns that are set in stone.

Digital campaigns are also much easier to track because you can set up tracking pixels, create robust event tracking across your website and develop trackable links using utm parameters, which all tie your success directly back to specific campaigns. These pixels allow for remarketing campaigns which target users who have previously visited your website based on the actions they took.

What is the purpose of digital marketing, and how can digital marketing help my business?

Do you have an audience that spends time online? Nowadays, the answer is yes for just about every business. Digital marketing will help you reach your target audience online and drive valuable conversions. Digital marketing is so versatile, it can be tailored to suit just about any brand!

What are the benefits of digital marketing?

There are so many benefits to digital marketing! The underlying goal of digital marketing is to bring more qualified users to your website. Through a mix of digital marketing tactics, you are able to guide users through their online journey, resulting in more conversions for your business.

The beauty of digital marketing is that all of the tactics work together in harmony. An effective digital marketing strategy will also reinforce your traditional marketing, providing your target audience with cohesive messaging.

There are also a number of benefits to digital marketing over traditional marketing. Digital marketing is flexible. With digital, you have the ability to make changes over the course of a campaign, unlike traditional where you’re locked into long campaigns that are set in stone.

Digital campaigns are also much easier to track because you can set up tracking pixels, create robust event tracking across your website and develop trackable links using utm parameters, which all tie your success directly back to specific campaigns. These pixels allow for remarketing campaigns which target users who have previously visited your website based on the actions they took.

How do you start digital marketing?

We recommend starting digital marketing by thinking about your audience and your priorities. This will help you decide which digital marketing tactics will be the right fit for you. For example, if you’re selling a service aimed at individuals nearing retirement, Instagram and Snapchat probably don’t make sense for your business, while LinkedIn and Facebook would be a better fit for your audience.

Next, it’s time to think about your priorities as a business. The digital marketing tactics you choose should align with your business goals. If your main goal is to spread the word about your local business, then local SEO is for you! If you’re more interested in understanding why users are leaving your website, you should think about UX testing.

If you have the time and the manpower to take on multiple tactics at once, go for it! But if you can only devote attention to a few tactics, then we recommend you start strong with those and add more to your marketing mix as you can.

Can digital marketing increase online sales?

Absolutely! The goal of digital marketing is to improve website traffic and online conversions, thus helping you reach your overall business goals. If you’d like to ultimately increase online sales, we would recommend a variety of tactics to reach this goal. These may range from UX research and conversion rate optimization to advanced product schema to social media. When we’re developing a campaign for a client, we get to know their business and objectives, then propose plans to align with those goals.

What's a digital marketing strategy?

A digital marketing strategy is a plan of attack for your digital efforts. We start our strategies with goals and KPIs, then we decide which tactics will lead us to success.

What types of digital marketing tactics should I implement?

SEO: If you want to rank higher in the Search Engine Results Pages (SERPs) or get more users on your website, then you should start with SEO.

Content Marketing: If you want to build an audience through sharing valuable information, content marketing is the best way to do that. Content Marketing and SEO go hand-in-hand, so for many businesses, this will be a two-fold approach.

SEM: Do you want to advertise your service or products? SEM is a great way to target user searches and get your name in front of them near the top of search result pages.

Social Media: Social media allows you to give your audience a behind-the-scenes look at your business, share valuable content and build relationships. If your audience is on social, you should have a strategy designed to meet them where they’re already spending time.

UX: Concerned about why users are leaving your website? Unsure of why your form is never filled out? UX testing can help you understand user behavior and develop a plan of attack for improving your online user experience.

Research: If you want to understand what your audience thinks about certain topics or about your business, research is a great approach. Develop online surveys and then analyze the data for statistical significance.

Of course, we can help with all of this and more, so let us know if you want to learn more!

What’s the secret to a successful digital marketing campaign?

You might think digital marketing can’t be successful unless you come up with a crazy-creative idea. That can certainly help, but the real secret behind success in digital marketing is optimizing your campaigns.

When we say optimizing, we mean testing small changes over time to continuously create better results.

At Blue Compass, we actively monitor all of our campaigns. It’s nearly impossible to find the perfect combination of keywords or targeting right off the bat, so that’s exactly what we do! We’ve found that it’s these campaigns that perform the best because they’re consistently improving.

What are digital marketing platforms?

Digital marketing platforms are other websites or software used to execute digital strategies. Facebook, Twitter and LinkedIn are all digital platforms which provide marketers with the tools to share their messaging with a desired audience.

What are some digital marketing tools we should use?

This depends on your goals, but there are a few digital marketing tools which are relevant for every business: Google Analytics and Google Search Console.

Google Analytics is a website analytics platform that allows for robust reporting and tracking. Even if you just want to know how many people are visiting your website each month, and which pages they look at, we recommend getting GA set up!

Google Search Console (formerly Google Webmaster Tools) is the direct line of communication between your website and Google. If you’re diving into SEO, you need to have Google Search Console set up so you can understand how Google is interacting with your website. If you’re not going full force into SEO yet, you still need it for some simple website management features such as submitting sitemaps.

Helping businesses in NOTTINGHAM grow since 2015

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