Inside Google Marketing: Agility is the new growth

Nearly a month into the unfolding COVID-19 pandemic, marketing teams have become well-acquainted with what an unprecedented crisis demands: pivoting, reprioritizing and staying resilient. One such team is Google’s Growth Lab, which is responsible for growing Google’s brand and business. Mattheiu Pellerin, who leads the team globally, shares how he and his colleagues have evolved their approach to growth — in favor of organizational agility — to meet the moment.

Inside Google Marketing: Agility is the new growth