Instagram is one of the most popular social media platforms with over 1 billion monthly active users. It’s become an amazing platform for businesses and marketers to connect with their target audience.

While Instagram is constantly updating and evolving, as a marketer, it’s important to stay on top of the latest features so you can continue to reach your target audience. As we move to finish up 2022, Instagram has released some new updates and features that can seriously impact marketers and business owners alike. These updates can help marketers develop more effective marketing campaigns and create more engaging content for their followers.

Instagram is constantly updating its platform features and algorithm, making it a challenge for marketers to keep up. However, understanding the new updates and features Instagram offers can help you take your marketing strategy to the next level.

Here are the top 5 new Instagram updates and features for marketers in 2022:

As the world of social media evolves, so too do the platforms that we use to connect with one another. As a marketer, it’s important to stay up-to-date on the latest social media trends and updates. Here are the top 5 new Instagram updates and features for marketers in 2022:

1. Instagram Reels
2. Instagram Shop
3. Instagram Creator Studio
4. Live Rooms
5. Instagram Guides

With these new features, there’s no doubt that Instagram will continue to be a powerful marketing tool for businesses of all sizes. As long as implemented correctly these updates present the businesses with a great opportunity to market their brand, increase sales and drive traffic to their website. Paired together, these new features will make Instagram an even more powerful marketing tool in 2022 and beyond.

Businesses and marketers alike now need to stay ahead of the trends and keep their marketing strategies up-to-date. Below is a breakdown of the top 5 new Instagram updates for 2022 and exactly how marketers can use these updates.

1. Instagram Reels

Instagram Reels is a new Instagram update that allows businesses and creators to share short-form videos. These 90-second videos are perfect for promoting products, services, or special offers. This is a great way to engage with your followers, while still promoting your products or services. Businesses are now using Instagram to post behind-the-scenes content and give followers a glimpse inside the company culture. For example, fashion brands can use Instagram Reels to share the content of models preparing for a photo shoot or showcase their newest collection before the release date.

Instagram Reels are a great marketing tool for businesses of all sizes and industries. The key to success with Instagram Reels is to create high-quality content that is informative and engaging. This Instagram update is one of the most powerful ways to reach new customers and grow your business.

2. Instagram Shop

One of Instagram’s leading updates is Instagram Shop, which is a shopping feature that allows businesses to tag products on their Instagram posts. This makes it easier for potential customers to find and purchase products they see on Instagram. No wonder so many businesses are using Instagram to sell their products and services today.

Businesses can now showcase and sell their products directly on Instagram. Instagram is no longer just for sharing photos of your food or vacation, yet businesses will still need to put the time and effort into their content. Using relevant hashtags, quality images, and engaging with users is the best way to drive results from Instagram Shop. Take advantage of this Instagram update and start watching your business grow.

3. Instagram Creator Studio

Instagram marketing can be challenging, luckily there are some tools that can help. Instagram Creator Studio is a new tool that provides insights and analytics for businesses and creators. This is a great way to plan and publish your content, as well as understand your audience and track your performance. By taking advantage of these Instagram updates, marketers can create a more engaging presence on Instagram that will attract potential customers and build loyalty among existing ones.

These new updates showcase that Instagram is becoming an increasingly important marketing platform. For businesses and marketers alike, mastering Instagram marketing is essential to achieving success in the digital age. Although you can’t achieve success on Instagram without staying constant. Using Social Media tools like Instagram post scheduling or Social Media calendars help ensure you are always delivering and keeping Instagram’s algorithm happy.

4. Instagram Live Rooms

Instagram Live Rooms are a new Instagram update that allows up to 4 people to go live on Instagram at the same time. This is a great way to connect with your audience, build relationships and create meaningful interactions. Here are some tips for using Instagram Live Rooms to market your business:

  • Make sure your Instagram live video is engaging and relevant.
  • Use Instagram Live Rooms to host “Questions & Answers” with followers
  • Showcase products or services in action
  • When you end your live video, share it on social media
  • Post or send a follow-up with your viewers once the live video is over

5. Instagram Guides

If you’re looking to market your business on Instagram, one of the best things you can do is create an Instagram Guide. The Instagram guide is a new feature that allows businesses to create step-by-step guides. This is a great way to share your expertise and help your audience learn about your products or service, while also boosting engagement and driving traffic to your audience learn about your products or service, while also boosting engagement and driving traffic to your profile.

Choose your best posts, using a mix of photos, videos, and stories. Once you’ve selected all the content for your Guide, arrange it in an engaging and visually-appealing way. Add text describing what your Guide is all about. This new Instagram update can be used for a variety of purposes, like sharing your products and services, providing advice or promoting your business. Because Instagram Guides are shareable, they can help you boost your social reach and drive more exposure to your business.

Growing Your Business On Instagram In 2022

Growing your business on Instagram in 2022 will be all about using the new features and updates that the platform has to offer. This year, Instagram has rolled out a number of new changes that will help businesses to better connect with their audience and drive growth.

For businesses looking to grow their presence on Instagram, it’s important to stay up-to-date on the latest changes. New updates could provide opportunities for businesses to reach a wider audience or connect with customers in new ways. In order to take advantage of these changes, businesses need to be proactive and experiment with different strategies.

Wrapping Up the Facts:

Instagram advertising services will continue to be a powerful marketing tool for businesses of all sizes and the new updates and features make it easier for businesses to connect with their target audiences. Here are the essentials to remember:

  • Stay up-to-date on the latest trends in marketing so you can stay ahead of the curve.
  • Stay ahead of the competition by using the latest Instagram features as early as possible.
  • Increase brand awareness and engagement by updating marketing strategies.

  • Engage with potential customers and begin growing your following
  • Track insights and use tips utilizing the new features for your marketing campaigns

Brands that are not using Instagram updates are missing out on a huge opportunity to reach their target audience. Create more in-depth content that showcases your products or services in action and engages with your audience.

Here Are Some Instagram Reel FAQs:

How Do You Create An Instagram Reel?

Once you open up the Instagram app, tap on the “Reels” icon at the bottom of the screen to begin creating your Reel. Press the “Create a Reel” button and once at this point you can choose to upload a video from your camera roll or record a brand new video. Once you have a video uploaded you can add any desired effects, audio and additional creative elements to your Reel.

What Types Of Reels Trend The Most?

With Instagram creativity and originality is certainly the way to go. There isn’t necessarily a one-size-fits-all equation, as many users’ interests may vary. However, some popular videos for Reels include:

  • Fashion and beauty
  • Cooking and recipes
  • DIY and creativity
  • Dancing and singing
  • Memes and skits
  • How Do I View My Reel Insights?

    To view how your Reels are performing, first, navigate to your Instagram profile and click on “Insights.” Once there, you can search through and review metrics from your different Reels. These stats can include: Likes, Comments, Saves, Plays and more.

    Dimensions For The Best Quality Reels?

    Your Reels should cover 1080 x 1920 pixels for the best quality. This will give users the best viewing experience in the regular full size grid.

    Can You Use Hashtags On Reels?

    Yes, absolutely and you should. Hashtags will help increase your reach and engagement. Find a balance between competitor hashtags and popular hashtags to get a boost of performance from your reels.


    The future of Instagram is looking bright for businesses and marketers. With the addition of new features and updates, it’s more important than ever to stay ahead of the curve and know how to use these tools to your advantage. By doing so, you’ll be able to create new opportunities and continue to grow your business on Instagram.

    Instagram is always changing, so it’s important to stay up-to-date on the latest features and updates. These are just a few of the new Instagram updates and features for marketers in 2022. Keep an eye out for new trends and make sure you’re using them to full effect in your marketing strategy.

    By following our tips, you can ensure that your business is using Instagram in the best way possible to reach your target audience and drive sales. What are you waiting for? Start using Instagram like a marketing pro today!


Instagram marketing techniques using the newest updates