Marketing gurus have been debating whether to engage in content creation for Google or social media for a long time. Most businesses use SEO firms to help them grow their businesses through content marketing, but often overlook the power of social media.

Some firms, on the other hand, rely only on social media to expand their audience and do not use SEO. Hubspot, on the other hand, excels in terms of purchasing intent.

At the same time, 61% of people use search engines to research a product before purchasing. This data makes it difficult to make a decision. So let’s break it down and analyze both strategies to know which one offers a better advantage.

Targeting Your Specific Audience

Investing in content writing for social media and Google can both be useful if you have a specific audience in mind. That’s how you can acquire relevant sales, traffic, and engagement. And it’s easier to find your target audience on social media than using Search Engine Optimization (SEO).

The reason for this is straightforward: each social media site has its own built-in target audience. You can use this as a starting point for finding the proper market for your products or services.

The data from the Pew Research Center shows how to use demographics to discover your target audience. It also demonstrates the types of conversations people might have and how your brand can integrate into such conversations.

However, when you invest in content writing for Google, that is, organic SEO, you target people based on the conversations they plan to have. And not necessarily the platforms they’re already using.

To put it another way, organic SEO relies on in-depth research and a thorough understanding of the terms that people use to find information on search engines.

Despite the fact that it may appear unneeded, it can assist you in developing a more comprehensive picture of your target customer. It may also assist you in determining their online behaviours.

Key Takeaway
Targeting a particular audience through social media content marketing relies on personality.
Organic SEO, on the other hand, relies on user behaviour to get a better understanding of who is interested in your products or services.

As a result, you can use social media to identify the perfect customers for your company. When you’ve identified your target audience, you can use keyword recommendation tools and high-quality content to attract them.

The Efforts Required

Social media marketing requires a commitment to both creating quality content and constant posting. It also needs adequate planning and social media management tools such as Buffer to schedule postings with ease.

The tools allow you to create posts, schedule, and monitor them. However, as you may know, the lifespan of a social media post is short. And that’s why it’s necessary to post on consistent bases and be responsive to comments as much as possible.

Even though tools have made it simpler, it still needs more effort to see results.

But investing in content writing for Google can take about six months before you can see results. And it requires regular efforts.

Key Takeaway
When organic SEO is done correctly, you can gain more conversions and can require minimum effort. However, you may need to put more effort into social media. If you succeed, you can increase your brand awareness significantly.

Type of Content

Content is highly relevant in both social media marketing and organic SEO (content writing for Google). There has been a debate on the type of content suitable for organic SEO and social media.

According to Hubspot, long-form content performs better for SEO. There are no minimum length requirements for blog posts officially. However, Yoast suggests 300 words, at least. That said, according to Hubspot research data, writing longer content should be the rule, not the exception.

Social media posts are generally shorter in length and optimized depending on the platform you see online. They are also less technical compared to contents on the web, such as case studies or blogs.

As a result, social media marketing and organic SEO require entirely distinct sorts of content. They do, however, rely on one another to have the greatest influence. An infographic shared on Facebook, for example, may include a link to the site’s long-form material. As a result, the website’s traffic may increase.

Another relevant factor to consider in terms of content is user engagement. Let’s retake the previous example. As more people share, comment, and retweet the infographic, it will increase the traffic to the website.

You should focus on driving more traffic to your web content through your social media platforms. And optimize them for search engines.

Key Takeaway
If you want the best results, you should combine social media tactics with organic SEO. You should also invest in content writing for Google and optimize each blog post for search engines.

That is, making use of long-tail keywords, meta tags optimization, image optimization, etc. You also need to implement the best social media strategies to get higher engagements to your content.

Urgent Products and Services

Does your business provide products and services that are in urgent need?

Most times, people search on Google to find a product or service they immediately need. For example, when your air conditioner stops working, you search on Google for a repair service, right?

As a result, social media marketing and organic SEO require entirely distinct sorts of content. They do, however, rely on one another to have the greatest influence. An infographic shared on Facebook, for example, may include a link to the site’s long-form material. As a result, the website’s traffic may increase.

So you don’t need to invest money on social media advertising when your consumers are searching for your services on Google.

Key Takeaway
Know where your customers search for your products and services and invest in that area. If you offer urgent products and services, you need to invest in organic SEO.

Content Writing For Google or Social Media: Which is Better?

Should you invest in content writing for Google or social media? The truth is that both have their advantages and disadvantages. That’s why it’s essential to ask these vital questions:

• Can I identify my niche?
• What opportunities lie within my niche?
• What does my target audience need?

If you already have a fair amount of traffic to your website, you should focus on your social media efforts. Through that, you can increase your brand awareness. It can also be an effective strategy to deal with negative feedback on your products or services.

On the other hand, the vice versa is also equally important. If you have substantial traffic on your social media platforms than your website, you should invest in content writing for Google.

As stated earlier, you also need to consider the duration with which organic SEO services and social media produce results. SEO content writing takes longer to take effect. But an effective SEO strategy can improve your rankings for many years to come.

But content for social media tends to go viral extremely fast. If you get lucky, the exposure and reputation you acquire for your brand can be tremendous. However, due to social media’s nature, your popularity can decline as fast as it came.

Even still, the timeframe in which the hype stays can be enough for people to remember your brand.

Now, even though you don’t pay Google to rank your website, you may need to hire an London SEO Agency experts. They can help your site to rank well on various search engines. So you need to consider your budget and long-term goals.

Create Content For Both Google And Social Media

We’ve been talking about investing in content writing for Google and social media as separate entities. But can’t you create content that performs well on both social media and Google? Yes, you can!

A good example is infographics. The visual aesthetics makes it perfect for your social media audiences while providing relevant and helpful information. At the same time, it can also give the web page an SEO boost. That’s because more people may want to read the full article.

Another example is video content marketing. You can boost your rankings on youtube while securing the attention of your audience on social media. As you probably know, YouTube is the second biggest search engine. So you can get significant benefit from unique video content.

Also, videos can increase a visitor’s time on your website, which can help you obtain higher conversions.

Conclusion
Investing in content creation for Google and social media are two crucial areas to explore. Both of these areas can assist you in taking your company to the next level. Using both organic SEO and social media is the most effective strategy.

Engagement is now being ranked by search engines. As a result, you’ll need social media marketing to help you with your SEO. However, you must also try to increase your website’s organic traffic. The more people that visit your site, the more they interact with you on social media.

As a result, it is preferable to spend time generating content for both Google and social media.