The future of social media is Here are some trends you can expect in 2022. The nature and frequency at which we communicate with each other has changed dramatically over the last few years, but our need for connection isn’t going away anytime soon – it’s only increasing as technology advances! marketers will want to keep an eye on this shifting landscape if they hope their business continues growing.. So what does that mean? Well first off there might be more than one “correct” way (or channel)to do things; secondly every content type becomes doubly important because people won’t always click links or read articles straightaway anymore… Takeaways??
Short Form Content
With the trend of video marketing being so popular, it is no surprise that some experts predict an increase in short-form vertical videos by 2022. Vertical videos are more efficient when compared to other types because you can fit multiple minutes into one clip without having any deleted material at your disposal – perfect for maximizing ROI!
Influencer Marketing is taking off! Brands are turning to Influencers for more marketing power and relevance. As of now, there’s no shortage when it comes down who can become one- these days its all about being relevant on social media which means following some pretty big names like Kardashian West or an athlete – but don’t worry if that doesn’t apply because LinkedIn has got your back with their new influencer program launching soon too 😉
Creators have become the new influencers in today’s market, and brands should shift their strategy to embrace these creators. For every affluent social media personality with millions of followers on Instagram or Snapchat there are a hundred relatively unknown but equally passionate content producers making videos for YouTube Advertising where they can be found just as easily if not more so than your favorite celebrities!
With so many changes happening in social media, it’s important for marketers to stay on top of trends. With that said there are some exciting new opportunities coming up – by staying ahead our leaders can unlock better returns as they tap into this evergreen market trend today! Find out more about what 2022 has waiting just around the corner from you here at Finsbury Media.