Designing a website is a skills-oriented expensive task. It can take anywhere around 3-4 months and from hundreds to thousands of dollars to create, design, and run a website. But most small businesses do not have the time or money that allows them to commit to this task.

If you are one such business, it’s understandable why you don’t have a website.

But having a website, in the age of Covid-19, is more about the survival of the business than anything else. If people, stuck at home, cannot find you on the Internet, they’ll find someone else who provides the same services or sells the same items. Without a website, you are letting the competition have a field day – you are not even putting up a fight.

Through this article here, we are going to equip you with tips and tools that ready you to enter the market with a new zeal, backed by a strikingly gorgeously and fluidly functioning formidable website.
The best thing: all of the things we are going to share with you are either free or cost less than a takeaway (or two).

So, let’s start.

1. Use an Online Web Builder

Look, hiring a professional is the ideal, most perfect way to go about it. But if you can’t do that right now then you got to do the best with the cards you are dealt. And using a web builder program powered by the brilliance and strength of AI technology is a pretty sweet way to do it.

A web builder tool allows you to design a website from scratch without ever requiring you to have any design knowledge, skill, or experience. You just drag and drop features and create a fully personalized website in less than a week. True, it’s a little more complicated than ‘just drag and drop’ but the complexity stems from the need to get the design right so the functionality can be seamless.

However, getting it right becomes easy when you have a strong understanding of your business, your consumers, and how the two interact with each other. With this knowledge and with the unlimited capabilities of a strong web builder program alongside you, you will be able to design your website in a way that aids a smooth and satisfying buyer journey.

2. Use a Logo Maker Tool

A logo is a business’ most central visual identity. When we think of a business, the mental picture we get is of its logo design. The logo tells us many things about a business. It communicates the personality of the brand it represents, the creativity of the people behind it, and evokes some very targeted emotions. Take Apple’s logo for example. It talks of a sophisticated, polished brand and makes us think of
innovation, precision, and lifestyle.

Creating a fully representative logo is a significant undertaking. An online logo maker helps simplify the process by allowing you to work with templates. As a web builder program, it takes the difficulty out of the question and enables you to create a unique design with little to no design skills necessary. You choose a logo template, make necessary changes to it through drag-and-drop features, and voila, your
logo design is ready.

3. Use an Online Colour Generator

Colour is one of the most powerful tools at your disposal to convey your core brand message. If your brand is in its infancy stage and you have chosen a colour palette yet, one of the online colour generator tools will help you pick a scheme that sits well together and can represent your brand perfectly.

Coolors is one such tool.

You can use it to choose your logo’s colour scheme as well as the colour scheme of your website. And trust us when we say that you should use all the help you can get. Because choosing the right colours is one of the most time-consuming and significant decisions businesses need to make when launching their brands. Using an online generator will not only ensure the most balanced scheme but will also give you technical assistance to replicate the colours on different mediums, from print to digital.

4. Use a Typography Matching Tool

Another design feature that needs your undivided attention is typography: the font styles, sizes, and pairings that should be a part of your website/brand. Like colours, most brands choose to be consistent in their typographical choices from their logo to the website. It works because it increases greater brand recollection and augments positive associations.

You can use a typography matching tool to determine what font family you want to work with, and which styles within that family make sense to you. For example, if you choose Arial typeface. You can pick a bold style for headings while italics for your CTA. A type matching tool will show you how different pairings look so you can make the right decision. You can then ensure that you choose those exact pairings and sizes when designing your website. It’ll remove a lot of last-minute decision-making and will keep everything consistent and professional.

5. Do A/B Testing

Whether you are a small business or a global phenomenon, your business website is an evolving creature. It will continuously go through regular changes to meet varying consumer demands and phases of the economy. To stay updated and to deliver the most optimal customer experience to your users, your website needs to be open and flexible to changes.With that in mind, consider A/B testing as your new best friend.

Keep looking at your web analytics, talk to your friends, peers, and customers, and make relevant changes to improve your website. A/B testing – and analytics – will alert you to loopholes and money-makers that need your attention. Focusing on them in time, and making changes in response to them, will help you create a digital experience that your customers will always want more of.

The Takeaway

Designing a website used to be a formidable task but thanks to technology, it is easier now than it has ever been. Using the many AI tools listed here can ready you to create a web design that optimizes your brand experience and improves your bottom line. To ensure that your website is ready to meet any challenges that come its way, keeping its design updating is going to be the crucial test. To pass it with flying colours, respect your data. Web analytics, consumer feedback, and A/B testing will ensure you remain a step ahead of any curves the market is about to launch your way.