Paid ads on platforms like Google and Facebook are a good place to start when it comes to getting your brand and content noticed. However, you can’t just set up a campaign and expect it to generate leads. In reality, savvy campaign optimization is needed to keep your advertising updated and running properly at all times. Continue reading to find out how any of these hints and tips will help you improve your life.

The Ins and Outs of Campaign Optimization for Paid Ads

KEYWORD BIDDING

Routine keyword bidding, particularly on Google, is one of the most important aspects of PPC campaign optimization. The top of the page and first-page bids will change on a daily basis as rivals change their tactics and the internet adapts.

As a result, you can review your keywords and bids on a regular basis to ensure that they remain visible to your target audience on the Google search network. You risk blowing your budget on unqualified leads and sloppy ad placements if you don’t.

Adding and Removing Keywords
Furthermore, there are occasions when those keywords simply do not work well. In that case, you can exclude any keywords that don’t generate impressions or conversions from your campaign.

Conversely, it’s good to continuously conduct keyword research to find new, better terms to add to your campaigns.

SCHEDULING
You will actually see which days and times your advertising perform better on platforms like Google. Then you can use this data to exclude those days and times from your ad schedule, ensuring that your ads are only seen when your target audience is most likely to engage with them. That way, you won’t waste any of your money on ads that aren’t likely to generate leads.

LANDING PAGE CHANGES
One way or the other, not all landing pages prove successful. However, since they aren’t necessarily a part of the ads themselves, they are sometimes forgotten about.

The fact of the matter is that your ads might be fine, but your landing page is where your campaign can lose leads. Sometimes, a change in copy, addition of a photo, form field edit, or general above-the-fold redesign can be all your campaign needs to make a difference.

When it comes to paid ads, the trick to getting the results you want is to keep optimizing your campaigns. You can be assured that when you work with a reputable advertising and marketing firm like Finsbury Media, your campaigns can always be tailored quickly and according to industry best practices.