There are hundreds of free online website builders available to help entrepreneurs design their own websites. But how liberated are they really? To personalize your website to your taste, most free websites require you to buy a subscription. If you use the free edition, the site’s architecture, layout, and content will be identical to hundreds of others on the internet. If you’re looking for a fully custom web design personalized to your brand and liking, you need a web design company that will exceed your needs.
Benefits of Hiring Professionals for Your Custom Web Design
Professionals who specialize in custom web design spend their days learning about and practicing the latest web design techniques. They know the ins and outs of the industry that a non-industry person might not be aware of, such as:
- Making sure to prioritize site speed
- Optimizing the pages for search engines
- Organizing your CTAs correctly
A slow loading time on a website can kill potential leads. A site that takes more than three seconds to load can lose, on average, up to 50 percent of an audience. Professionals within the web design industry know what steps to take in order to properly build a site and decrease any chances of it running slowly.
The importance of SEO in web design cannot be overstated. It is critical that the copy on your site is curated to meet the proper optimization guidelines in order to rank well organically on a search engine. It’s quite possible for your website to get lost in the sea of websites on the internet if you don’t optimize it properly. SEO will also assist you in reaching out to the group who will be most helpful to your business and most likely to take action.
It’s important to position your calls-to-action in strategic locations in your website. A call-to-action can only be used in situations where the audience is ready and willing to respond. While they may spend the majority of their time at the top of your page, the chances of them taking action at that point are slim. Having calls-to-action strewn around the web will help them feel more at ease.
Create the Website that Works for You
When deciding it’s time to bring in the professionals and have them build your site for you, you don’t have to worry about giving up the reigns. The best designers will talk with you, understand your vision and allow it to come to life. You’ll have the ability to be a part of the process every step of the way, from the content added to your site, design layout to even the number of pages you decide to add.
Contact Finsbury Media if you’re looking for a dependable company to help you with your custom web design. We’ll work with you from beginning to end to build the site that’s right for you and your company.