There are more than 63,000 searches currently on Google a second! More than half the pages that are viewed on just the first page of Google results actually have paid ads. It really is one of the most popular and essential ways you can get noticed online today.

Simply put businesses that sell their products or services online pay for Google ads, these ads give them direct access to relevant web traffic when people are searching for their type of products or services.

PPC is one of the most integral parts of online advertising. In this article, you’ll learn exactly what Google ads are and how they work. If you would like to get started on your ad campaign or learn more about Google Ads, get in touch with a skilled Google Ad Agency.

Google Search Ads Explained:

Google offers a variety of paid advertising opportunities that appear in Google search results in addition to other websites via the Google Display Network.

Search campaigns are text ads that show up on Google search results, allowing you to reach people who are searching for the goods and services your online business offers. Your targeted ads can be shown to the right people that are actively searching for your products and services. Helping you drive sales, leads or traffic to your website.

The Google Ads auction uses keywords to determine your ad’s position on results pages and to limit the number of results you see at any given time. Advertisers choose a list of keywords to target that corresponds to their business offerings. Advertisers must bid on certain keywords to reach customers, with the highest bidder winning bids for the keywords.

Setting A Budget:

In Google Ads, its advertising cost depends on several factors. The competitiveness of your keywords, industry and your geographic location are critical factors. But it’s not just about that, the quality of your advertising campaigns also influences your advertising budget expenses.

The first step is setting your daily budget. You always want to set aside the right amount of funds for each ad campaign on a per-day basis. Your average daily budget is the average amount you set for each ad campaign. The amount of money you decide to spend on ads will differ from campaign to campaign, based on your business goals.

You can set and edit your average daily budget at any time. Google Ad platform also will optimise your campaign spend for the days and months when you’re more likely to generate clicks and conversions. This means that depending on factors such as the volume of search traffic, on some days you might not fully achieve your normal daily budget, while on others you will exceed it. Although your campaign spend might vary, you’ll never pay more than your daily spending limit

Google Ad Performance:

In maximising your Google Ads campaign results, it is essential that you have a complete and detailed understanding of what will work best for your business and your business goals.

Our PPC Agency can help your business identify areas where improvements can be made and provide marketing strategies based on your strengths and weaknesses. Our PCC experts thoroughly look over your current ad account assessing successful areas of your campaigns and proactively navigating to achieve your goals.

Google AdWords has opportunities for businesses of all sizes with different budgets and different advertising objectives. Ready to turn your ad clicks into conversions? Get started today!