Video marketing is a hot new trend, and for good reason. Video makes up over 80% of all traffic online! But how do you create an effective video strategy that will work in your favor? One word: SEO – or Search Engine Optimization (SEO).
Why Is SEO Essential For Video Content?
Just like with on-page content, SEO should be a part of your YouTube or video campaign. The way that algorithms work can help you title and tag videos so they appear in search results for high ranking keywords – this will give users more information about what type Video Youtube is exactly!
5 Ways To Create SEO-Friendly Video Content
1. Use Keyword Research
Keyword research for video is important in more than just finding keywords to type into the web crawler. It’s also necessary if you want your content directed at an intended audience with relevant information, which can be achieved through SEO optimization using key words found during keyword searches.
You’ve got a million-dollar idea for how to use YouTube videos in your marketing strategy, but you don’t know where start? The answer is simple–look at the answers above! These are all great video ideas that will help generate relevant high ranking content. If done correctly SEO can bring serious visibility towards whatever product or business one may be promoting with their online efforts.
2. Use SEO Tools
SEO is a word that you should be taking into consideration when creating your video strategy. Although the same tools can help with SEO for other types of content, there are also specific ones to use depending on what type or platform they’re posted onto like YouTube and Facebook Live pages among others things too! It’s important not only make sure all links have been done correctly but take care over how much time each one spends ranked high-up by Google so as best possible show off brand keywords within captions/ descriptions.
3. Develop a SEO Content Plan
Your content strategy should include a general and specific list of interests. High-ranking keywords will be used for webpage optimization, while popular subjects are targeted in video meta descriptions as well as related videos chosen wisely from the beginning to get viewers on board with your page quickly!
4. Optmise Video Length for SEO
Optimizing your videos for maximum engagement will help you rank higher on YouTube and other video platforms. Higher likeliness of viewer activity means better rankings, which translates into more subscribers or likes!
Video content is more engaging than text, and people are watching videos on YouTube longer. So you need to make sure your video lasts at least 2 minutes if want it show up in the top 10 rankings for certain keywords!
5. Optmise Your Page Speed When Uploading Video
You can upload your brand’s videos directly to YouTube. The company takes care of all the technical aspects for you, so there’s no need worry about that! If speed is an issue when loading a blog post with video content Embeds may be better since they load faster than links do–although this depends on how complex it gets in terms or visuals used within each particular piece as well other factors such amount size etc.You’ll want find out what works best based off information from testing various methods over time.
Video marketing is an effective way to get your company name out there. If you need help with creating a strategy or optimizing existing videos, Contact Finsbury Media to learn more about how we can help you take advantage of these powerful audience signals and maximise your performance with Google Ads Agency today.