Most business today are aware of the impact of Google search results and rankings but to truly compete online, you need to use Google Shopping and continue to build your business through Google Search. The front page of Google is where the top products appear and where users are converting.
Our Google AdWords Agency article will provide expert advice to your business by sharing some of the things you can do to optimise your Google Shopping campaigns in a budget-friendly way to grow your business.
What Is Google Shopping?
Google Shopping is an online marketplace and comparison site used to display items from various sites and prioritise them in the search engine, allowing shoppers to find a large list of products. Customers can quickly search, compare, and pick an item in the marketplace that fit their search criteria.
Using the Google Shopping tab, its in-depth search features make it easier for users to find the item they are searching for. Shoppers can filter results by price, brand, colour and more to find precisely what they are after. Upon tapping the advertisement for a store, a product is directed to the corresponding product page on the retailer’s website. Google Shopping is simple and flexible. Plus, it is seamlessly integrated into your Google search results. This means when someone types a shopping-related phrase into Google, internet users see Google Shopping results first.
Bidding
The first bidding decision you will have to is your daily budget, setting what you allocate per month. When it comes to Google Shopping’s monthly budget system, you have three different delivery options to choose from. This includes Standard, Accelerated and Campaign Priority.
With a Standard delivery method, the spending period may be mixed evenly and spread across the entire period. An Accelerated plan will concentrate all your resources toward a quick burst of intensive spending, which can then lead to maximising conversions. The campaign Priority method will allow you to set particular campaigns as a priority for your overall budget. This is especially helpful if you have multiple campaigns running
Instead of bidding on specific keywords like in traditional Google Ad Campaigns, you are placing these bids on specific products themselves. Some CSS providers will operate on a Cost-Per-Click (CPC) system with an additional fee or a monthly charge on your bids. Google Shopping will decide where and when your ads appear based on the product listings and bidding strategies you provide.
When calculating the right budget for your campaign you need to review the competitive conditions of your market and your likelihood of positive ROI.
Optimising Your Ads
Among the strategies to be implemented to maximise campaign performance, optimising product listings is one of the key factors. Optimise product titles, descriptions, and product filters.
Your Shopping campaign should be completely driven by data. This is because your ads will be constructed based on the data you provide to Google. Like for any successful marketing campaign, the data feed for the campaign must be optimised correctly.
Use feedback reports to help you to see what works and what doesn’t and implement changes when necessary to best optimise your campaign.
Getting Started With Google Shopping
Brands that can take advantage of the opportunities Google Shopping provides will see huge growth in 2022, especially if data and automation capabilities are constantly optimised. This will allow you to reach a wide and relevant audience.
Get in touch with our PPC Agency for all your Google Ad services. We can create data-driven campaigns, help you make real-time adjustments, track performance, and optimise your product listings. Allowing your business to maximise ad spend, achieve high conversion rates, and boost your ROI to accomplish all your advertisement goals.
