The COVID-19 pandemic touches every part of our lives, and it is rapidly changing the way that we do business. If it’s left your reeling, know that you’re not alone. Marketers everywhere have had to shift gears and adapt to these extraordinary times. While it’s tempting to step on the brakes, now is not the
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In mid-March, when the implications of the COVID-19 pandemic began to become clear, I talked to more than 40 of our retail customers about their concerns and asked how Google could help. Weeks later, I’m continuing to hear from these customers about the challenges they’re facing, especially with the ongoing closures or restrictions on their
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Search engine optimization or SEO is the process of ascending to the top of non paid listing (organic) rankings of search engines. Basically it involves making your business site rank high in any search results. The number of people relying on search engines to enable them locate a suitable home improvement specialist is constantly increasing;
Continue reading »What is Search Engine Optimization (SEO)? Search Engine Optimization (SEO) is the process of fine-tuning a website to achieve higher rankings in search results like Google. My 4 Back-to-the-Basics SEO steps: 1. Are the keywords that you want to rank for actually on your page? 2. Are you worthy of a Google ranking? 3. Are
Continue reading »Around the world, life has been profoundly disrupted by social distancing efforts aimed at combating the coronavirus pandemic. Physical and social isolation have become the norm. These changes have shaped how we experience things as fundamental as time and space. And they’ve had a marked impact on how we approach work and leisure, as well
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How many characters use in a meta description? At the beginning of May, the length of the meta description on Google has been shortened after the last update in December 2017, when the length reached limits up to 290 characters. Now, Google is coming back to previous limits. Best practice in 2019, is the same as
Continue reading »1. In 2019 (to date), Google accounted for just over 75% of all global desktop search traffic, followed by Bing at 9.97%, Baidu at 9.34%, and Yahoo at 2.77%. (Source: NetMarketShare) To win at SEO, you have to play by Google’s rules. Ranking high on Yahoo or Bing will bring visitors to your site, but companies
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LinkedIn makes its ad offerings pretty clear and straightforward, but there are a few ways you can max out your opportunities and make yourself stand out from the competition. Here are more than 30 tips to help you nail down your LinkedIn KPIs, develop the strongest creative, produce talked about content, keep your campaign strategies
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Quickly build a Google Data Studio report with your paid data in Google Sheets Google Data Studio is an easy-to-use, free reporting tool but it has a key limitation. It is missing integrations with ad platforms like Facebook Ads, LinkedIn Ads, and Twitter Ads. One way to solve this problem without paying for a data
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