Covid-19 has overturned everyone’s lives. Each industry is affected differently, but most marketing plans are being interrupted. Businesses are responding by refocusing efforts and adjusting to new consumer behaviours. In a previous Tug post, we discussed the importance of keeping customers updated and your SEO up to date, this also stretches to link building efforts.
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In order to provide more precise results and a better user experience, Google search results are continually evolving, and features are still changing. Featured Snippets are one of the most notable improvements to SERPs over the last decade. These can be seen at the top of the key listings, extracting relevant content easily to answer
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Every brand needs to have an Instagram profile for the best digital marketing in this day and age. Instagram is exceptionally beneficial when it comes to brand building and creating the right sized online audience. Instagram, being the trendy image sharing social media platform, you can use it to stir up interest as well as
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Consumers today are not only used to immediate gratification; they have come to anticipate it. There is a common misconception that brand loyalty means more than it does when customer behaviour and expectations are primarily governed by convenience in fact. According to one Salesforce survey, 45% of consumers declared that they would switch brands if
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A Look Inside Finsbury Media I felt it was worth reprinting in its entirety, an exceptional description of a major problem we face in sales prospecting. It will help you learn a very valuable SEO lesson and give you an idea of how we view and improve our SEO strategy. The Email Hi Brad, Hope
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New Google Ranking Factor: Page Experience Signal In late May, Google announced that a new “Page Experience” ranking signal will go into effect in 2021. This ranking factor combines Core Web Vitals (page speed, responsiveness and stability) with other known metrics such as mobile-friendliness, HTTPS, intrusive interstitials and Safe Browsing to evaluate the overall experience that pages provide users.
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With all the online resources available in the digital age, marketing your business can feel overwhelming, especially when you’re unsure which marketing tools to purchase and which ones to pass on. Luckily, some of the best apps are free to use and quick to set up. Using the right programmes, after all, gives your company
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Get some interesting SEO Statistics to help you understand your SEO journey. Unfortunately, SEO is one of the most misunderstood digital marketing mediums out there today, and its infamy is definitely not deserved! So where does this damaged reputation stem from? The response is likely to come from those very few who have tried to
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You would already have learned if you were reading this article that Search Engine Optimization ( SEO) is a key aspect of getting traffic to your online business. In order to better optimise their websites, there are two main aspects of SEO that companies do: On-Page SEO and Off-Page SEO.On-Page SEO usually refers to any
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A new algorithm was implemented by Google, partially beginning potential patterns for the next year. Keeping a close eye on the trends would help website owners boost their ranking and they will stay a step ahead of the competition if they are still up there and do not see a surprise drop in their ranking.
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