For local business owners, search engine optimisation is a valuable tool. Google’s high ranking gives you greater exposure, prestige and holds you at the forefront of the minds of consumers. But it does not happen overnight to rank high on Google. In reality, most small business owners don’t talk about investing in SEO at all,
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The lifeline of the Internet is Google’s all-knowing, super strong, and ever-enhancing search engine algorithm. Google has brought a revolution in SEO strategies with each upgrade and changed the overall scope of online companies. Without comprehending Google algorithm improvements over the past few years, achieving online success is almost impossible. The variations between Panda, Penguin,
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Are you tired of experimenting with various approaches to get your site positioned higher? Have you tried applying SEO methods? Uh, failed? Before you curse the SEO techniques, let me reveal that there is a reliable method for getting the best performance! To get the nuts and bolts right, there are thumb rules set, one
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Data is an integral part of a business in any field. It plays an essential role in helping you understand your clients and also aids you to gather information about what they are, what they think, and what they prefer. The social media platform works entirely on the data. It is the reason why analytics
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Followerwonk is a handy social analytics app which is brought to us by the same people as Moz, the SEO software. If you work in influencer marketing, Followerwonk is particularly useful for clients that are looking for influencers/bloggers with a high Twitter followership. However, finding influencers is not the only thing that Followerwonk will allow
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Understanding Competitor Analysis SEO campaign is meaningless without a clear beginning. Competitor analysis can help you with the right beginning and guides you through to your target. Universally this is the most ignored step. We tend to focus more on mapping keywords, content optimization, and link building. By diverting our focus to understand our competitors
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Covid-19 has overturned everyone’s lives. Each industry is affected differently, but most marketing plans are being interrupted. Businesses are responding by refocusing efforts and adjusting to new consumer behaviours. In a previous Tug post, we discussed the importance of keeping customers updated and your SEO up to date, this also stretches to link building efforts.
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In order to provide more precise results and a better user experience, Google search results are continually evolving, and features are still changing. Featured Snippets are one of the most notable improvements to SERPs over the last decade. These can be seen at the top of the key listings, extracting relevant content easily to answer
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Every brand needs to have an Instagram profile for the best digital marketing in this day and age. Instagram is exceptionally beneficial when it comes to brand building and creating the right sized online audience. Instagram, being the trendy image sharing social media platform, you can use it to stir up interest as well as
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Consumers today are not only used to immediate gratification; they have come to anticipate it. There is a common misconception that brand loyalty means more than it does when customer behaviour and expectations are primarily governed by convenience in fact. According to one Salesforce survey, 45% of consumers declared that they would switch brands if
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