Should I choose a Template or go with a Custom Design for my WordPress Site. Picking the right web designer is a big decision. After defining your needs and your budget, there comes the time when you have to choose between a template design and a custom design. So what is the difference? “I can
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Responsive Web Design Having a good web designer is essential. Good website designs, especially in our smartphone-driven media age, are essential to getting more traffic, better user retention, and increased conversions for businesses. It is not enough these days to have a “one website design fits all” mentality. Given that there a multitude of platforms
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WordPress is a terrific tool for building your website. As on open-source platform, it’s subject to constant scrutiny and, more importantly, continuous improvements coming from the best minds in the business. It offers you the flexibility to create pretty much any kind of site you want, from simple blogs to video-streaming sites to online stores.
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Keyword research is the foundation for any online marketing campaign. You need to learn the words your target audience is searching for, so you can rank for those keywords, optimize your website, compile information for link building, and make decisions about the content you will provide on your website. When you stay organized and systematically
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Recently On May 4th, Google started to roll out a major update to its algorithm. They call it a “core” update because it’s a large change to their algorithm, which means it impacts a lot of sites. The chart tracks Google on a daily basis and when it shows green or blue for the day,
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The COVID-19 pandemic touches every part of our lives, and it is rapidly changing the way that we do business. If it’s left your reeling, know that you’re not alone. Marketers everywhere have had to shift gears and adapt to these extraordinary times. While it’s tempting to step on the brakes, now is not the
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In mid-March, when the implications of the COVID-19 pandemic began to become clear, I talked to more than 40 of our retail customers about their concerns and asked how Google could help. Weeks later, I’m continuing to hear from these customers about the challenges they’re facing, especially with the ongoing closures or restrictions on their
Continue reading »Search engine optimization or SEO is the process of ascending to the top of non paid listing (organic) rankings of search engines. Basically it involves making your business site rank high in any search results. The number of people relying on search engines to enable them locate a suitable home improvement specialist is constantly increasing;
Continue reading »What is Search Engine Optimization (SEO)? Search Engine Optimization (SEO) is the process of fine-tuning a website to achieve higher rankings in search results like Google. My 4 Back-to-the-Basics SEO steps: 1. Are the keywords that you want to rank for actually on your page? 2. Are you worthy of a Google ranking? 3. Are
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