What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the process of fine-tuning a website to achieve higher rankings in search results like Google.

My 4 Back-to-the-Basics SEO steps:

1. Are the keywords that you want to rank for actually on your page?
2. Are you worthy of a Google ranking?
3. Are your website users enjoying your website and content?
4. Are other websites of authority linking to you?