Learn how to use the Keyword Planner tool effectively to lay the groundwork for a successful campaign on Google. Make...

[vc_row][vc_column][vc_column_text]What’s online marketing? Before you take advantage of all that online marketing can do for your business, make sure that...

When making decisions about how to invest your time in online marketing Make the right choice (pay-per-click) ads and SEO...

[vc_row][vc_column][vc_column_text] Lorraine Twohill is the Chief Marketing Officer of Google. Here she shares insight into her team’s continued work on...

Let’s say you’re tracking the performance of your pay-per-click (PPC) ad campaigns. After all that hard work and PPC strategizing...

YouTube is focused on helping brands reach their audiences and drive business impact. That’s why we launched Reach Planner in...

Google Ads auction-time bidding comes to Search Ads 360 Smart Bidding in Google Ads uses machine learning to set bids at...

Consumers expect connected shopping experiences from research to purchase. But their journeys aren’t linear; they move around, visiting—and revisiting—multiple sites...

Marketers have been told for a long time that when we rely on demographic data alone, we get only a one-dimensional view...

It’s been a weird few months – what with the November General Election result, and finally  clarity in relation to our...