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My first few months, when I was a marketing intern, were filled with an utter lot of new phrases to master. One of the first, and most important, I heard was material. How has something as theoretical as SEO got to do with writing? Beginning with keywords. What are keywords? Moz couldn’t have said it

SEO is not magic. But even with how commonplace SEO has become, there’s still a lot of mystery that surrounds the process. We’ve covered what SEO is and why it’s important for marketing already, so today I want to talk about why a modern marketing staple is so easily misunderstood. The Question: Why is SEO

There’s an ongoing pandemic, we’ve hit a bit of a recession, and here I am trying to convince you that SEO is still super important. I’ll hit you with an early summary: it is, SEO is still super important even in the face of economic instability. Whether it’s a pandemic, oil prices plummeting, or something

In the past couple of years a lot has been said about social media for companies. Most business owners believe that social media marketing will increase brand awareness, cultivate trust / confidence among users and even generate more leads. But what about SEO (Optimizing the search engine)? Do these social media networks really help with

What are Links? Many small business owners have been introduced to the idea of building links or “backlinks” for the purpose of increasing search traffic. For those of you that aren’t aware, links are part of SEO (search engine optimization) or what determines where your web pages will rank in Google’s search results. When I

What is a Company NAP? NAP means Name , Address , Telephone number. Essentially, it’s your web based stuff. How your NAP appears on the web will affect your ranking of organic search results and significantly influence where you rank in the results of Google’s local chart. Below, a pretty example of a NAP …

When people search for a particular service, they are more likely to land on a dedicated service page than a generic page that has a bunch of services listed. Creating dedicated pages for each service you offer lends you a lot more SEO opportunities, and will help your site rank higher in search engines when

Small business owners and entrepreneurs recognize that high rankings are an excellent means of free publicity for their company in the search engine performance rankings. Top results draw more traffic on blogs, improve leads and raise product and service sales. Some of the best ways to help your online marketing activities is to study your

Remember the good old days…when gas only cost a quarter, the Kardashians weren’t on TV and Google would return 7 – yes SEVEN – businesses in their local search results? Aaaaah, the memories. Unfortunately, gas prices are skyrocketing, Kim, Khloe and Kourtney are all over the airwaves and as of last August, Google has trimmed