Almost one-third of the world’s population has to stay home as a result of the Coronavirus pandemic. The implications of this for many brands is that they are on the verge of collapse. With a rise in the number of infections, there is no date for possible relief and return to normal life.
Economists expect that trillions of dollars will be lost during one of the worst recessions in the world. These are really troubling times when you want to sell your brand, but there is hope for digital marketing brands. The online world is definitely not under lockdown with about 3 billion users at home all over the globe and this is something to celebrate.
With the following strategies, a brand can remain afloat despite the stormy waves the world economy is facing.
Leverage Local SEO
People are looking for services and goods near them now more than ever. They do have criteria that they strive to fulfil despite the lockdown, but they would rather go to a company just around the corner than risk driving miles away from home.
Optimizing your site for local search is not expensive and yet the returns can be really great. There is more traffic from searches for places “near me” and a business can take advantage of this to be visible to people within the area of its operation.
This though doesn’t come without responsibility. Being found and receiving an order is not the end of the story. Businesses need to provide impressive service. Remember that one of the ways you get ranked highly is if you have good reviews. If you are serving people with customer satisfaction in mind, you will get good reviews and that is likely to attract more people to your business.
Reach out on Email
Email marketing has never been dead and it certainly isn’t dead now. You probably have some existing clients who were usually too busy to read the entire newsletters you would send. Now, however, they are at home with time on their hands. This is the perfect time to engage with those clients, talk to them and listen to their feedback. Emails and a personal touch to communication between a brand and its clients.
You can use this avenue to build trust in your brand, share useful content with a wide range of people and cement the friendship you have. Email can build brand loyalty if used correctly.
Embrace Exposure on Social Media
The Coronavirus has compelled individuals to pursue a procedure that is not human nature. Social distancing is not the way people live, but people sit at home for the sake of ending the pandemic. They are, however, hungry for social interaction and that is why social media use is growing. You may have noticed in recent weeks that a friend who has been dormant on social media is becoming very involved. That is a trend right now and you should use it to your advantage in the following ways:
- Social media is where discussions are going on and you need to make your brand part of the conversation
- Try starting up a campaign that will help people pull through this difficult situation
- Make special offers that they would be interested in right now or even after all this is over.
This is a chance to be visible and to interact with clients in a less formal setting.
Boost Your Website SERP Ranking
There are a lot of idle people with free time to spend online, this is an opportunity to attract their attention. Some of your competitors may have taken their foot off the SEO pedal but for you, this is a chance to step on it even more.
It is probably easier to rank favorably in search results right now because there is less competition. Follow all the guidelines for effective SEO and watch as your site improves. Remember, this ranking will not just disappear when things return to normal so the gains you make now will carry forward even to the time when the lockdown comes to an end.
Do Not Ignore Pay Per Click Advertising
At such a moment, you might think it’s nuts to think about ads, but the fact is that this might be the best time. Think about it, with more care to spare than ever before, your target is online. Why not get your brand in front of their eyes right now? It’s not a guarantee that they’re going to make a purchase right away, but the seed has been planted at a later time when they think about the product or service, it’s your brand that’s going to come to mind and they’re going to be prepared to buy from you.
These are tough times that we find ourselves in. In our lives, COVID-19 has changed a lot of things, but we need to be confident that it’s going to come to an end and we can be soldiers. Now is the perfect time to maintain business stability by using digital marketing and having your company at home in front of your prospective customers.