Blog - Finsbury Media

What Local Businesses Say: 75% Use Facebook Marketing

According to a recent Finsbury Media survey of over 500 local businesses, 75% of respondents said they are actively using Facebook to market their business online. In addition, nearly 70% said social media marketing was effective at driving growth for their business. Read More

SEO & Local Citations: How Google My Business Helps You Get Found

Did you know consistent and accurate local listings is one of Google’s organic search ranking factors? Because Google wants to provide searchers with the best and most accurate information, it looks for businesses that present a consistent presence across the Web, which includes local citations like listings and review sites, when deciding what to show in search results. Read More

SEO Ranking Factors: 3 Tips for Your Website

While we don’t know all the specific signals that go into Google’s ranking algorithms, we do know what’s working in real life to help websites show up for more local searches. Here’s a quick overview of some of the top local SEO ranking factors and how you can make the most of them to improve your website’s organic search performance. Read More

The Secret to Getting the Most from Your Marketing Budget

With so many different marketing opportunities in today’s world – paid search, social media advertising, SEO, etc. – it can be hard to determine what’s really working for your business. You may often wonder, “Where is my marketing budget actually going? What’s working? What’s not?” And many local businesses have the same concerns. Read More