Small, local businesses are more concerned than ever about receiving more calls, more submissions of contact forms and more contribute to a buzz and expanding their customer base. Links from other websites to yours can and do give search engines signals so that everyone knows what your website is about and what sectors and markets
Continue reading »
Small business owners tend to gauge their brand’s online SEO progress by putting a strong emphasis on search engine rankings. Almost so much so that some fall into the trap of making this a daily mantra “How well am I ranking today?” And there’s nothing wrong with wanting your brand to appear on the first
Continue reading »
Google’s newest search algorithm update is here. Earlier this year, the world’s largest search engine released the newest iteration in its long tradition of cutely named but impactful updates. And, as has been the tradition with these types of changes, Google Penguin 4.0 affects your small business SEO efforts in a variety of ways. What
Continue reading »
Did you know that every single second that ticks by, Google is processing more than 40,000 search queries? That translates to roughly 3.5 billion searches each and every day and 1.2 trillion per year. Furthermore, according to Hubspot, 46% of all Google searches are local. How can you increase the odds that your business will be
Continue reading »
If you’re searching for detailed information or searching for clarification on something you’ve heard on, taking out your mobile or sitting on the computer are typically the most convenient ways to extend your knowledge and enlighten you on the subject. For the clients this is no different. When your target audience is in the market
Continue reading »
The message you put together for your brand is important, but it’s not limited just to the words you choose. In fact, the way you present that message is equally, if not more important. Even the most subtle factors of your web design like color scheme and font can impact how visitors view your brand.
Continue reading »
Let’s just face it. Building the ties is not enjoyable. Anyone in local marketing will tell you how important it is to build back-links, include internal links in your content, and use links of second level. On top of this, you have to know the difference between nofollow and dofollow links, make sure your citations
Continue reading »
In the great race to rank at the top of a Google search result page are a number of competitors and algorithmic nuances you must step, crawl, climb, and jump over. The competition is tough. With over 200 factors that delegate your ranking in the Google algorithm, there are many site specificities Google relies on
Continue reading »
This is real. Content marketing has proven to be a viable approach for helping grow the online presence of a client. So by now, most entrepreneurs and small businesses recognize that content is needed as a means of raising visibility, creating an online presence and building an audience. Yet getting a checklist of content marketing
Continue reading »
The first and most critical move when launching an SEO campaign is to conduct an SEO audit on your web site. A thorough SEO audit exposes a website’s weak points in terms of SEO attributes such as inadequate indexing of sites, redundant or thin material, discrepancies with H1 tags, meta description hiccups, and internal linking
Continue reading »