How to use a keyword properly

You’ve probably found the best techniques when writing for SEO if you’ve thought about how to design your website for finding out. Are you needed to use your keyword as many times as possible? — parts of your content must contain your keyword? Although there is no secret sauce, you’ll want to make sure that you obey these simple rules for producing properly optimised quality material.

What to Consider when Writing for SEO

It is important that you think about two things while writing for SEO: the search engine and the visitor to the web site. Make sure that your blog is readable, and make sense to the user. Search engines take this into account so when developing content, readability must be a consideration. The next thing you’ll want to consider is relevance. Because relevance is a big part of what Google is looking for when pulling search results, you should choose a keyword first and then incorporate it as you write your page content or blog.

Pro Tip: Make sure that on each page or blog post, there are at least 300 words. Search engines often push down pages with fewer words, hindering your SEO efforts.

Where? Everywhere

If search engines can read it, your keyword should be there. This means you need to include your keyword in the following places when writing for SEO:

  • Title: Make sure the title of your blog includes the keyword. Typically,
    the title of the page will be the “H1” which is an HTML class that is heavily
    weighted in Google’s algorithm.
  • URL: In the “slug” – which is the section after the backslash in the URL
    – include your keyword to emphasize the relevance of the content.
  • Section Titles: Include sub-headings throughout your text to break up
    different sections and include your keyword in at least one!
  • Body: In the body of your page or blog, a good rule of thumb is to
    utilize the keyword at least once for every 100 words.
  • Alt Text: Make sure to add images! When you’ve added your images, include
    alt text that is descriptive of your image and contains your keyword. While
    Google can’t read your image, it can read the alt text. You can find the
    images’ alt text by accessing your image details.

Ultimately, if you write quality content, choose relevant keywords, and carefully implement them, you will see success. Can you tell what keyword we targeted in this blog?

If you want the experts to handle your SEO, contact us at Finsbury Media today.