Search engine optimization or SEO is the process of ascending to the top of non paid listing (organic) rankings of search engines. Basically it involves making your business site rank high in any search results. The number of people relying on search engines to enable them locate a suitable home improvement specialist is constantly increasing;
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How many characters use in a meta description? At the beginning of May, the length of the meta description on Google has been shortened after the last update in December 2017, when the length reached limits up to 290 characters. Now, Google is coming back to previous limits. Best practice in 2019, is the same as
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Quickly build a Google Data Studio report with your paid data in Google Sheets Google Data Studio is an easy-to-use, free reporting tool but it has a key limitation. It is missing integrations with ad platforms like Facebook Ads, LinkedIn Ads, and Twitter Ads. One way to solve this problem without paying for a data
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Matthieu Pellerin is the founder and head of Google’s Growth Lab. His team is responsible for activating Google’s crisis response, as well as supporting growth across Google’s consumer apps, devices, and business solutions. The team runs more than 1,000 campaigns per quarter. Here he shares how he’s thinking about growth in response to the coronavirus
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Nearly a month into the unfolding COVID-19 pandemic, marketing teams have become well-acquainted with what an unprecedented crisis demands: pivoting, reprioritizing and staying resilient. One such team is Google’s Growth Lab, which is responsible for growing Google’s brand and business. Mattheiu Pellerin, who leads the team globally, shares how he and his colleagues have evolved
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Many brands are no strangers to crisis management, but the global scale and continued uncertainty around COVID-19 is a first for us all. Whatever crisis response guidebooks that may have existed weeks ago now seem to be from another era, and even the most nimble advertisers — accustomed to evolving their strategies and adapting ad
Continue reading »Consumer behavior is changing daily amid the pandemic as people adjust to their new reality. Google search data can give insight into people’s needs and illuminate how brands can be most helpful in this moment. Learn the five behaviors we see playing out in Google data across the world, reflected in how people are searching.
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I considered baking my own bread the other day. Seriously. And I’ve bought over a dozen DIY projects. I even completed a few. For anyone who knows me, these are sure signs of everyone’s new favorite phrase: unprecedented times. And I’m not alone. No doubt many of you now find yourself doing things that you
Continue reading »As communities around the world respond to concerns over the coronavirus pandemic, we know that this time presents unique challenges for retailers of all sizes and the people they assist. It’s more important than ever to be there for shoppers in the most helpful ways — whether it’s letting your customers know a product is
Continue reading »Let’s say you’ve started your own business. The office you’ve leased is a 22 by 14 foot sprinter van. Every day, you find a new challenge in a new location across the areas you serve. You might be a plumber or an electrician or a landscaper, but above all you’re a business owner. We’ve recently
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