If you are looking to take your business to the next level, then Google Ads search campaigns could be very useful to you. It is an inexpensive way to get your name out there and connect your target audience with your website. This is done by pushing your adverts to the top of the search
Continue reading »Online Marketing
An introduction to online marketing strategies. What is internet marketing?
Today’s internet marketing, or online marketing, is rapidly evolving. No longer limited to the constraints of print, companies are finding new, innovative and most importantly, inexpensive ways to reach potential customers. Clients expect a business to have a website. From social media to Google Ads, it’s your job as a small to medium business owner
Continue reading »4 Digital Marketing Tools Every Small Business Owner Needs
These days, you need more than a website or social media page to market your business online. In fact, the bigger your digital presence, the better. The good news: Small businesses have access to a number of free or inexpensive tools that can help you grow your digital footprint and reach more potential customers —
Continue reading »What are people actually searching for online in 2020?
Understanding what people are searching for is essential for the success of any Google Ads campaign, especially during the process of developing an effective campaign strategy and creating highly relevant ads. But how do you find what people are searching for, and what should you do once you know? Read on to find out with
Continue reading »Google Ads: SEO vs. PPC?
When making decisions about how to invest your time in online marketing Make the right choice (pay-per-click) ads and SEO (search engine optimization) rankings which is better for you. Improvements to your SEO can help your ranking on Google Search by making your page more relevant to users. Search listings are free, and no one
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