Consumers today are not only used to immediate gratification; they have come to anticipate it. There is a common misconception that brand loyalty means more than it does when customer behaviour and expectations are primarily governed by convenience in fact. According to one Salesforce survey, 45% of consumers declared that they would switch brands if
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Single Keyword Focus Spells SEO Disaster
A Look Inside Finsbury Media I felt it was worth reprinting in its entirety, an exceptional description of a major problem we face in sales prospecting. It will help you learn a very valuable SEO lesson and give you an idea of how we view and improve our SEO strategy. The Email Hi Brad, Hope
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SEO Statistics That Everyone Should Know
Get some interesting SEO Statistics to help you understand your SEO journey. Unfortunately, SEO is one of the most misunderstood digital marketing mediums out there today, and its infamy is definitely not deserved! So where does this damaged reputation stem from? The response is likely to come from those very few who have tried to
Continue reading »4 Simple Ways to Start Building Quality Backlinks
You would already have learned if you were reading this article that Search Engine Optimization ( SEO) is a key aspect of getting traffic to your online business. In order to better optimise their websites, there are two main aspects of SEO that companies do: On-Page SEO and Off-Page SEO.On-Page SEO usually refers to any
Continue reading »Top SEO Trends for 2020
A new algorithm was implemented by Google, partially beginning potential patterns for the next year. Keeping a close eye on the trends would help website owners boost their ranking and they will stay a step ahead of the competition if they are still up there and do not see a surprise drop in their ranking.
Continue reading »On-SERP SEO and Why it Is The Future of SEO
SEO has grown so much that ranking on the first page of search engine results pages (SERPs) is no longer enough. Google is constantly working to ensure that web searchers find the most relevant information they need without even visiting websites. Today’s SERPs are rich. With attributes such as featured snippets and map listings, it
Continue reading »Optimising Your WordPress Website For SEO
Improving your WordPress SEO (Search Engine Optimisation is critical for obtaining more traffic to your site. Unfortunately, most WordPress SEO guides are usually too technical for new users to get started. If you are wanting more traffic to your website then you need to be aware of the best SEO practices for your website. To
Continue reading »Importance Of SEO For Start Ups
SEO can be challenging for many companies, but it can be even more confusing for startups. Many startups, without considering an SEO strategy, hurry to launch their websites and create web content. Having a cohesive SEO action plan supported by quality, intent-driven content will have a massive impact on the online visibility and presence of
Continue reading »AMP Experiment for Local SEO
The Breakdown The question we wanted to see answered: Does AMP help local small and medium size websites get more traffic? With the release of Google’s AMP across all search result pages and the subsequent debate about its merits, we wanted to see if it would provide value to our local SEO clients. Much of
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