“When will I get results?” is one of the most-asked questions when planning an SEO strategy.
While the question looks simple, the answer is far from it.
Search Engine Optimization (SEO) is a complex approach that varies from one website to the next. The benefits for some websites can be seen in as little as a month, while for others, it can take up to a year to see solid benefits.
Several elements that affect ranking and website optimization are to blame for such wide variations in SEO outcomes. Our SEO experts at our SEO firm have collaborated to create a detailed article that explains why SEO methods take longer to show tangible effects and how to track them.
What Factors Determine the Time It Takes to See Results from SEO?
Finsbury Media, a UK digital marketing business, has worked on a number of initiatives to help our clients improve their search engine results using SEO and PPC services. We’ve compiled a list of the most important criteria that influence how long it takes to provide results based on our actual expertise.
Here are what the experts from our SEO and PPC company have to say.
Your Website’s Current Condition and History
First of all, we need to understand that SEO is not a one-time strategy. It’s an incremental process to address various factors that are deterring your search engine ranking. And one of the main reasons for that is the website’s history.
It is harder for a one-year-old website to increase its rankings compared to a domain that was started years back.
However, an established domain also needs to be optimized to get organic visibility, although it generates more backlinks compared with the newer ones.
In fact, the number of referring domains to a website makes a great impression on Google’s ranking position.
As you can see in the graph above, websites with referring domains of 200 to 300 rank higher in search engine results than those with less than 100.
As SEO experts working in one of the top digital marketing agencies in UK, we’ve noticed that the website’s history and the backlinks can impact SEO.
Your Competition and Your Market
Let’s say that you’re selling a generic course for people from all over the world. The optimization for the specific keywords to target your audience needs a lot more work since your market is spread worldwide.
If you’re selling organic fruits in a certain region of the United Kingdom, though, it’s easier to target because it’s a smaller market with fewer competitors.
It’s also a good idea to look at the keywords, domains, content authority, and techniques utilised by your ranking competitors.
The hold of competitors in the market makes it harder to increase your rankings. This will definitely prolong the duration it takes for you to see results from SEO.
If you’re looking for an experienced agency offering SEO services in UK, get a free quote from our experts here.
The content on your website is one of the most essential aspects that affects your SEO. It’s more difficult for websites with little content authority in the industry to improve their search engine results.
The graph below shows that in-depth topic coverage and authority have a significant impact on Google ranking position.
For websites that don’t have much topic coverage, optimizing and creating new content can be time-consuming. It is important to develop new content using the main keywords based on the target audience. In addition, it is strategic to optimize the existing content, and internal and external links to increase the content authority.
How Can You Monitor the SEO Metrics?
If you want to monitor the progress of your SEO Services, these metrics can help you measure its success.
Organic Traffic: You can easily look at the organic traffic through Google Analytics. This is the direct measure of the traffic coming to your website due to SEO.
Click-Through Rate (CTR): CTR indicates the number of people who’ve visited the website versus the number of people who have clicked on the CTA. Some websites may have huge organic traffic but very less CTR which denotes an ineffective SEO.
Bounce Rate: Bounce rate is another important factor that shows how soon visitors are leaving your website. When you have a high bounce rate, it shows that the visitors aren’t finding what they’re looking for. With that, you need to recheck your SEO to find out where the mistake lies.
This final conversion can be a sale, an email sign-up, a social media following, or any other action that you want your prospects to take. Regularly monitoring your conversions will give you a sense of control over your SEO strategy.
The duration of the SEO results can differ based on several factors according to experienced SEO specialists.
However, you can see a slight increase in your organic traffic and conversions after the initial few months. You can use the above-mentioned metrics to monitor your SEO strategy and keep an eye on its progress.
If you’re looking for a good SEO and Digital Marketing Agency to guide you, Get In touch with our London SEO Agency today!. Reach out to us today if you’re ready to receive the services of an award-winning London digital agency.