Search marketing is the process of gaining traffic and visibility from search engines, like Google and Bing, through both paid and organic (unpaid) methods. While search marketing is always growing and encompassing new elements, the main components of search marketing remain search engine optimization (SEO) and pay-per-click (PPC) advertising.
A robust search marketing strategy will combine both PPC and SEO services. Doing so correctly will not only mean page one dominance for your targeted keywords, but more qualified leads as well. Search engine marketing is important because every day millions of people use popular search engines to solve their problems. Whether they are looking for a restaurant to visit, need their car repaired, or are planning a vacation – Google is often their first step in finding a solution.
As a business, you are the solution! You are doing a disservice to your bottom line by not making every effort to show up on page one. Search marketing is a critical strategy for all businesses that want to gain customers and grow their companies. We always recommend a combination of services in order to get the best results. If you are not sure which services will benefit your company the most, give us a call and we’re happy to answer any questions you may have!
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