One of the crucial areas of guaranteeing an effective and running Google Ads Campaign is keeping up with constant monitoring and analysing, giving you the ability to react and optimise.

It’s easy to feel overwhelmed when analysing data and the advanced tools that come with it. Rest assured that it is not a lost cause, our professional team of PPC experts are here to help every step of the way. In this article, we will give you a clear understanding of how to review your ad campaign performance. If you need additional assistance, get in touch with our Google Ad Agency. We can help you track and optimise your Google Ad campaigns ensuring to reach your goals.

Evaluating Performance   

If you’ve already designed and got your ad running, it’s time for you to find out how it’s performing. Being able to track statistics like clicks and impressions is one of the best ways to find out how effective your ad campaign is performing. The statistics you need to think about may vary depending on your objective for your marketing campaign. It’s important to consider your goals and create a plan based on those statistics.

Conversion Tracking

 Each time an ad achieves its purpose or something your business has defined as a valuable customer activity; a conversion is recorded. Using Google Ads conversion tracking enables the user to see how effective the ad clicks are in converting specific business actions. Among valuable activities, we can include website purchases, phone calls, app downloads and newsletter sign-ups.

Monitoring Conversions

With AdWords, you can now easily monitor your conversion data and report on your progress. Using the “Conversions” column you can view the number of conversions that you’ve received, across your defined conversion actions. Besides the setting in your “Conversions” data, you’ll find several informative columns that allow you to understand your performance even more such as:

• Cost Per Conversion
• Conversion Rate
• Total Conversion Value
• Conversion Value Per Cost
• Conversion Value Per Click
• Value Per Conversion

Measuring ROI

We highly recommend that once your Google AdWords campaign is running, the main metric you should monitor is returns on investment (ROI). Whether you use Google ads to increase customer sales, generate customer leads or drive customer activity, it’s important to measure your return on investment. Depending on the goals of a campaign, the exact methods of campaign ROI calculation varies. Knowing your ROI can help you evaluate whether the money spent on Google Ad is profiting your business enough. With each conversion, you should be able to get a greater value than the expenses you incur to generate the conversion.

Wrapping Up

Google Ads reports will show metrics in your report, which help in detecting which areas have the potential for higher conversion rates. This article above explains how to analyse your Google Ads activity and get a better understanding of your competitive position. If you are just starting out get in touch with the PPC Agency experts at Finsbury Media, we can help simplify your Google Ad success!