Google Ads can be a great way to help promote your business online, but what happens if you need to cancel your account? In this article, we’ll walk you through the steps required to cancel your Google Ads account.
We’ll also explain why it’s important to properly cancel your account, and what could happen if you don’t. So if you’re thinking about cancelling your Google Ads account, or have already decided to do so, keep reading for in-depth insight.
Can You Cancel a Google Ads Account?
Yes, you can cancel your Google Ads account at any time. This doesn’t require the skills of a Digital Marketing Agency and can be done in a few steps. The process for cancelling a Google Ads account is not the same as deleting an account. When you cancel your Google Ads account, your ads will automatically stop showing within 24 hours; you will still have access to that particular account. This is because when you delete your Google Account, all of the Google accounts associated with that account will be cancelled, this includes your Gmail username which will no longer be available or inaccessible in future.
Should You Cancel Your Google Account?
When you cancel an active account, it will have the same effect as pausing your campaigns. Yet there are a few exceptions, you can cancel your account any time and Google will refund you for any unused balances, this does not include any amounts from promotional offers. If you don’t have any unused funds in your account, pausing your campaigns may be a better option than cancelling your account. When you cancel an account, Google will need to reactivate it first in order for you to access it again. When a Google Ads account has been inactive for more than 15 months, Google will automatically cancel the account.
If you’re cancelling your account because of a lack of performance, don’t forget to optimize. You need the right marketing strategies and plan if you want to be successful, Google provides great tips available for improving campaign results.
Before You Cancel Your Google Account
Remember that cancelling your account means that you’ll still need to pay for any accrued costs already within your account. Google will refund any amount of money left in your account, once the cancellation notice is issued. This can take up to 4 weeks.
What Is Required When Closing A Google Account?
If you are sure you would like to cancel your account, here are the 2 things you will need:
1. Administrative access to your account
2. Billing configuration of your account
In order to cancel a managed account, make sure that you have the following:
1. Administrative access to the manager account
2. The manager account will need ownership of the client account you’d like to cancel
How To Cancel Your Google Account
Once you are positive you would like to cancel your account and have met the requirements, here are the steps:
1. Visit Google Ad Account Preferences
2. Select “Account Status” and expand the section
3. Select “Cancel My Account”
Once your account is cancelled, you’ll receive an email notification. If you do not have the option to “Cancel My Account” you may not be eligible to cancel it. Make sure to review what is required for cancellation above.
Once Your Google Account Is Cancelled
When an account is cancelled, the associated remarketing lists are set to “Closed” so no new users can be added. Once users are removed from the account, any lists that were shared with other accounts will no longer work for them. All your previous dynamic remarketing settings will be deleted. Remember that after cancellation, you will always be able to reactivate your cancelled account.
The decision to cancel your Google Ads account should not be taken lightly, but there are a few reasons why you might consider doing so. You might want or need an ad campaign cancelled due to a change in business strategy that will make running ads no longer profitable for your company’s bottom line. Regardless of the reason make sure you review each outcome and make a data-driven decision. Don’t just cancel an account because your ads aren’t performing, get in touch with our Google AdWords Agency, we can make sure we try optimising and improving your campaign before throwing in the towel.