Instagram has been taking on 2022 with all cylinders firing! For years, it was thought of as Facebook’s little sister – great for millennials and Gen Z’ers to share pictures but not really a serious contender when considering how much revenue generating power the social media platform holds. With new features being introduced within this past few years like “Shop” function or story mode however; Insta-stories in particular have gained popularity which helped generate more money than what ever seen before throughout 2022
Instagram has been an impressive force in social media since its launch. In 2021, it had more than 2 billion monthly active users (MAUs) and now sits at 3 million DAU’s per day! This is why investors should keep their eyes on this app as Facebook grows revenue 18% next year with ads popping up everywhere you look.
Metaverse Possibilities
Instagram should be more than just a place to post pictures. With Facebook changing its name and embracing an online future, Instagram is positioning itself as one of the key players in this evolving strategy with Metaverse immersion.
Instagram is quickly pivoting away from photo sharing to video where it plans on focusing solely in entertainment and creators. The company’s two major competitors– TikTok and YouTube –are also striving heavily towards this same goal by 2022, which means that Instagram will need a new strategy if they want success with their business plan of competing head-on against those platforms!
Short Form Videos
Reels are 15-second videos that have quickly become popular in the past few months. They can be an entertaining way to keep your followers engaged while also being easy on Facebook’s servers because they take up less space than longer clips do!
With the new ‘Reel Replies’ feature, Instagram users will be able to reply back in comments with 15 second videos. These short clips can serve as perfect advertising opportunities because they’re easy and quick!
Instagram & NFT’s
With metaverse opportunities expanding at an exponential rate, it will be interesting to see how Instagram integrates their NFTs within the overall business plan. They currently have plans for both Oculus VR and Meta’s World platform in 2022 – so keep your eyes peeled!
Changing Feed Order
Based on your specific follows and preferences, you can choose to follow an AI-generated timeline or one that is customized for yourself with posts from friends in a certain category. You also have the option of seeing all three types at once if it’s more convenient!
Instagram is making it easier for you to enjoy all of the stories, posts and feeds without having any worries about what’s going on in your newsfeed. They are offering three different ways that will cater towards every individual preference so they can find their perfect fit!
The first option would be viewing everything chronologically which might work best when looking at old pictures or videos from years ago; then there’s Stories – where each user gets 20 minutes worth (or less) of content pops up unexpectedly whenever someone likes one thing else while checking this out… Lastly comes a new feature called ” Spotlight Search” — provided by hashtags—that allows users.
The Feed app is easy to use and allows you select your favorite types of feeds. Tap on the upper left hand corner logo, then pick between different options that are available in drop-down menu for each type; there’s no need go back into preferences every time we want something else!
Influencers & Creators
It’s never been easier to create your own personalized, one-to-one experience on Instagram! Now you can take advantage of specialized analytics and messaging tools that give you the ability engage with customers in ways they will find helpful. Through creating content tailored just for them – think about all those gorgeous pictures people have shared over social media recently–you’ll be able provide more personalized experiences than ever before without any high investment from yourself at all
For example: The new “Instagram Creator Account” is perfect if want increased functionality when constructing posts or developing recipes; it also includes flexible labels so users know exactly what kind information applies towards their account (ehealth+, lifestyle etc). And because we’re always.
Video is replacing text as the preferred way to communicate and marketers need a strategy that capitalizes on video communications such as Reels, Stories or anywhere in between.
Embedding Features
Instagram has announced that they will be allowing users to embed public profiles on websites including Twitter. The new feature includes your last six posts and links directly back into the user’s feed, meaning photos/videos can now live beyond just being uploaded onto an app! This could potentially help grow creator pools by making it easier for people who want more ways in which content might resonate with them (or vice versa). However-websites may not always welcome these developments as some already struggle when directing traffic away from their site; depending upon where you go online today
Using Instagram For Your 2022 Marketing
The future of marketing is now. There are so many new advancements, it can be hard to keep up with all the changes- but thankfully our team has years worth experience in social media and knows what will work best for your brand! We’ll help you create strategies that are tailored specifically towards reaching customers online through trends such as video content creation (VOD), native ads on platforms like Facebook Ads or Instagram Stories., among others; we also make sure every post gets engagement from followers via likes/subscription buttons at either end.
Contact Finsbury Media to learn how we can help your business take advantage of an expanded presence on social media. Our services include brand optimization and management, website design & development as well SEO work so that you never have a dull moment again!
