Local Link Building Outreach 101: What You Need to Know

Small, local businesses are more concerned than ever about receiving more calls, more submissions of contact forms and more contribute to a buzz and expanding their customer base. Links from other websites to yours can and do give search engines signals so that everyone knows what your website is about and what sectors and markets you represent. This is where link building comes into play. But what exactly is link building? Let’s dig in shall we?!

Links between websites decide which web pages are the most important when people scan. A link is like a vote, and the more connections you acquire, the more people you attract to your site. You do so by finding people that care about the same things as you or, in this case, link to your business in some way, or are on your target market. You contact them, ask them to link their site to yours and then, their website visitors are potential customers for you.

Let’s get started and see the Who, What, Where, Why and How of Local Link Building Outreach 101: What you need to know to get your business out there online in your area right now.


Buzzstreamis a platform designed to help make your connection building process simpler and actually find the best places while you’re searching for opportunities to create connections. It does this by automatically giving you contact and website information to save time; rather than having to search individually for people’s contact email addresses or categories of content.This gives you a better opportunity to sort this list by their Page Rank, the date found, the type of link (whether it is low-quality or higher-quality) and their status (whether they are active, inactive or pending) to keep you up-to-date on the number of contacts you actually have.

Majestic SEO

Majestic SEO is extremely easy to use, is quite intuitive and has one of the largest Link Intelligence databases on the planet today. This is because it gives you detailed information about how all the websites on the internet link to each other. It really helps you as it provides details on the Referral Domain and you can see what sites actually give your competitors traffic. In this way, you can review the site and see what kind of content they provide, and then offer similar value content to them so that they can link their site to yours.

Moz Open Site Explorer

By entering one of your competitor’s URLs and then hitting the search button, Moz open site explorer lets you do research. When the tool has loaded the results, you can then search the competitor ‘s website for a replacement page, if you see any broken links. You should contact the webmaster if you see one, to let them know their connection is going to a dead page to send them the right address. Then, you can ask them if they’ll add your webpage as another go to resource. If you can’t find a replacement page on their site, tell them the link is dead and that you have another resource, your web link, that they can use. Sometimes this is a very effective link building strategy.


Pitchbox helps you find targeted link building opportunities including contact information and social profiles, by identifying relevant keywords, industries and topics then, it searches the web to find the most influential people in those fields. This way, at your fingertips, you have important website stats, contact information, email addresses and social profile information. It helps you to communicate with prominent bloggers on social networking platforms before sending them a “pitch” about how fantastic a chance it is to link their site to yours and the benefits you will all get.

These are just a few of the tools available to help you start planning an efficient , sustainable link-building campaign and getting your business out there today in your field. Building connections is both an art and a technique that enables you to continue building long-lasting, more significant and more productive ties. At Finsbury Media, we are continuously working to provide you with valuable information to help you create a bigger customer base and provide the services you need. For more information please contact us today.

Local Link Building Outreach 101: What You Need to Know