SEO for small business
Every Dallas, TX company aims to gain a competitive advantage in the most effective ways possible. Focuses on customer service, traditional marketing and public relations can accomplish an industry advantage. However, the strategy taking the current business world by storm involves SEO (System Engine Optimization). The execution of an SEO strategy is essential to today’s business, especially SEO for small business.
What is SEO?
SEO is a specific focus on increasing the visibility of your business website by earning a prime position on search engine results pages. In other words, it’s an effort to get your website links to appear on the first page of Google. From there you can work to get your site to rank #1 or even rank #0 on the first page. If you can achieve that, your business will take off!
Here is how SEO can take your small business to a whole new level:
Gain vastly more traffic to your website
How to do it: A major component to a successful SEO campaign is keyword usage. Keyword usage aims to draw visitors by including search-friendly words or phrases throughout your site content. Take a countertop company as an example. What would someone type into a google search bar in regards to countertops? Maybe they’ll type “waterproof countertops” or “best countertop for outdoor use”.
Whatever industry related keywords or phrases you think people most often search, include them throughout your web pages or blog pages. Toss a word or phrase in page titles as well. Don’t over do it, as search engines can penalize a website for keyword stuffing. But a few specific words or phrases sprinkled throughout a page can match google searches to your site content.
Result: More and more people will click onto your business’ website and will then be exposed to all of the products and/or services that your business offers. Ultimately, SEO is the bait that allows you to reel customers in.
Increase leads and overall customer base
How to do it: Viewers lead to conversions and conversions lead to sales. Another cool aspect of SEO is the ability to track progress and trends. Google Analytics enables access to all sorts of metrics to see whether or not your SEO strategy is working. It will reveal what is going well, though it will also open your eyes to tweaks that you can make to your website to improve visibility.
Metrics include bounce rate, PPS (Pages Per Session), views per page, and average duration per page view. Google Analytics will also notify you of potential leads. Overall, SEO gives you great power over every aspect of your website to ensure it is doing what it is supposed to: promote your business and convert viewers to customers.
Result: As long as you are actively engaged in monitoring SEO efforts, your business should see a noticeable spike in web traffic in quick time, generally about six months into the campaign. Keep in mind, SEO is a gradual process. If you are looking for more immediate results, perhaps you should look into a PPC (Pay-Per-Click) campaign.
Reap the benefits of fresh content
How to do it: Keyword usage and Google Analytics will get your campaign off to a nice start, though it is important to realize that SEO is a continuous effort. Therefore, fresh content needs to be published regularly. Unless your business takes on additional services or adds to its product line, it’s unlikely you’ll be changing much with your site’s pages. Rather, the bulk of fresh content will come from the blog page.
If your website does not have a blog page, we highly suggest you add one. Again, it is the surest way to new content. Plus, visitors often look to industry or company related news or input when skimming through a site.
Every blog post needs to be optimized as best as possible. This consists of strategic keyword usage, accurate meta information, grammatically correct content and relative, on topic content. Viewers will be turned away if a post is not well-written or if it is off topic.
Result: New content will give your website more opportunities to rank in search engines. Nothing will happen if your website just sits still. New content will trigger Google to rank your content somewhere. Where exactly the content will rank depends on how expertly optimized it is.
Gain favor in the eyes of search engines
SEO for small businessHow to do it: Another reason to actively optimize your website is the fact that search engines routinely tweak their algorithms. Moreover, search engine parameters will change and business websites have no choice but to change alongside. If they don’t, their ranks will likely plummet.
Make sure you are keeping up to date with Google’s preferences for SERPs (Search Engine Results Pages). This might consist of lengthier content, increased backlinks or meta adjustments.
Result: Keeping up with search engine preferences will greaten the chances of improved page rankings. SEO for small business will work wonders if even one page ranks highly. As a reminder, the goal is to rank on the first page of search engines. Any ranking beyond that likely won’t lead to much success as Dallas, TX customers generally click on the first links that they see to find their desired information.
SEO for small business will:
- Increase web traffic to your site
- Enhance company visibility
- Notify your business of sales or client leads
- Promote your brand locally
- Increase sales
- Grow your business
As you can see, a successful SEO campaign can do much more than just get your small business off the ground. We’re talking considerable growth if you take a relentless approach. Please do understand the importance of SEO for small business, but also understand that it is not the be-all and end-all of a business.
While maintaining SEO efforts, your business should also maintain great efforts in other areas such as the aforementioned customer service, traditional marketing and public relations. SEO is a facet of a successful business, albeit a major one; however, there is much more to a business than SEO alone. Certainly, you are well aware of this if you are a small business owner.
SEO can be of no cost as well. All it takes is optimized content and your company can reap the benefits without having to spend a penny. Of course, there are digital marketing companies that offer expert SEO services. SEO-based digital marketing companies can truly come in handy given the herculean task that SEO is.
Finsbury Media exists solely to help small and medium sized companies with SEO. We understand such companies may not have ample money to spend; therefore, our services are offered at very reasonable prices and in different service packages.
The well-being of your business is the primary focus at Finsbury Media. We have experts in place to cover every aspect of a successful website: searchability, keyword analysis, Google Analytics, content, content marketing, web design and social media. If you want your business to gain a competitive edge on the digital marketing platform, contact Finsbury Media.