Top 10 Online Website Optimization Tools for Improving Performance

Website optimization is key to enhancing website efficiency and rank among the top for your business website. The purpose of website optimisation is to ensure that by making your website attractive to customers, you create more and more revenue for your company.

How to optimize a website is a question that businesses frequently turn to. Website optimization tools provide excellent help for that. They automate the process of making your website noticeable to search engines.

Here we gathered the top 10 online website optimization tools to help you ensure that your website is successful.

1. Hotjar

Hotjar is a useful online optimization tool that partners with businesses of all sizes. One of Hotjar’s toolsets, Behavior Analytics software has a novel approach to web analytics. This software makes it easy to understand what users are doing on your site and how they experience it.

Hotjar is particularly successful in visualizing behaviour, finding opportunities and blockers, and improving online form completion rates. Polls and Feedback analytics help you understand the patterns behind visitor behaviour.

2. Moz

Going beyond traditional web analytics, Moz proposes a smarter way to do marketing. SEO website optimization is a particular focus of Moz. They aim at simplifying SEO for everyone through their software, education, and community.

The All-in-One Website SEO is one of Moz ‘s technical goods. In one tool set, it includes keyword analysis, link building, site audits, and page optimisation insights. Moz also has a number of free online resources including Keyword Explorer, Moz Bar, Moz Cast and others.

3. Ubersuggest

Ubersuggest is one of the most effective SEO tools that help users to both find keywords and audit entire websites for SEO errors. Its features include reverse engineering the competitors’ SEO, content marketing, and social media marketing strategy. Ubersuggest helps you gain insight into the strategies that are working for others in your market to evolve your business.

Ubersuggest has proven its success with its keyword tool. This free tool shows keyword suggestions from head terms to long-tail phrases. It also shows volume, the competition, and seasonal trends for each keyword.

4. SimilarWeb

SimilarWeb is a global market intelligence company used by a myriad of businesses worldwide, including Google, eBay, and Nike. It is recognized as one of the fastest-growing companies and currently employs more than 400 people across global offices in 4 continents.

New ideas from the team enable companies to improve traffic on websites. It demonstrates excellent examples of optimising SEO strategy by plunging through the complete list of search keywords to understand which keywords drive the highest share of traffic to any platform. Recognizing mobile devices as essential drivers of traffic, SimilarWeb allows companies also to customise their website for mobile devices.

5. Keyword Tool

Keyword Tool is an online keyword research tool that automates the generation of keyword suggestions for SEO and PPC campaigns. It is suitable for content marketing agencies and SEO professionals. This tool nimbly analyzes search trends on Google, and find the terms that are related to your business domain and customize content on your website.

Keyword Tool will help you discover thousands of new long-tail keywords related to any topic by automatically generating Google’s search suggestions, identifying keywords from search engines including YouTube, Play Store, and Twitter.

6. Ahrefs

Consisting of a multinational team headquartered in Singapore, Ahrefs is a well-known toolset for backlinks and SEO analysis. The company supplies you with tools to grow your search traffic, research your competitors, and monitor your niche. It helps to accelerate the growth of organic search traffic to a website.

The expert team at Ahref stores loads of data and makes it easily available through a simple user interface. The data can be used to help strategies for keyword analysis, link building, content marketing, and SEO. Thanks to its sleek nature, accurate data and creative features it is highly recommended by leading marketing and SEO experts.

7. Screaming Frog

It is a UK-based search marketing agency that is known to have created the famous website crawler and log file analyzer tools. The team comes up with search strategies for large brands to small and medium-sized enterprises.
Having a team of creative experts, Screaming Frog is dedicated to providing one of the best SEO Tools. For ideal website optimization, the team conducts paid search (PPC) campaigns too. Thanks to being a fusion of data, technology, and creativity, Screaming Frog has reputable customers, including Shazam and Nuffield Health.

8. Hubspot Website Grader

Hubspot Website Grader is a free online tool that grades websites by measuring key metrics like performance, mobile readiness, SEO, and security. Each section has a checklist of items as well as grades for individual aspects of the category. This grader has a practical approach that reveals what businesses need to improve initially for effective website conversion optimization.

Hubspot Website Grader is extremely helpful to fine-tune your website optimization and marketing strategies by giving you the insight to build SEO friendly and safe websites.

9. Zapier

Having the motto “Easy automation for busy people”, Zapier focuses on making website optimization more effortless for every business. The toolset successfully conducts a full analysis of your website’s overall SEO health. It improves processes, recommends new applications, and automates your workflows.

Zapier is especially helpful in linking systems and applications together and managing the entry of data. More than 3 million people rely on Zapier to take care of their tedious tasks. The team is trusted by companies of various sizes, including giants like Spotify, BuzzFeed, and Adobe.

10. CrazyEgg

With more than 300.000 customers, CrazyEgg is passionate about understanding the customer journey. It promises to make your website better instantly. The team makes data-backed decisions that will impact the customers’ bottom line over time.

CrazyEgg has multiple set of special equipment. For example, heatmaps show how your website or application scrolls, clicks and experiences customers. Filters help you consider unique categories of your consumers and use cases. User Recordings help you track user experiences via your website or app.

Top 10 Online Website Optimization Tools for Improving Performance