Understanding Google Ads Enhanced Conversions

Google Ads Enhanced Conversions is a new ad feature that can help you increase your conversions. Google Ads allows you to track and report on the performance of your ads, so you can see how well they’re performing. With Enhanced Conversions, you can see not only how many people saw your ad, but also how many people clicked on it and converted. This helps you to understand which ads are working well and which ones need improvement.

 Google is constantly improving the feature, so it’s worth keeping an eye on.  If you’re looking for a way to increase your conversions, Enhanced Conversions is definitely worth considering. If you are not sure where to start, get in touch with our skilled London PPC Agency and we can help you set up your campaigns for success. 

How Google Enhanced Conversions Work? 

When a customer clicks through and purchases from your website, you may receive first-party customer data such as a name, home address, email address or phone number. Google hashed data can be captured in your conversion tracking tags, sent to the search engine and used to enhance your conversion measurement. The hashed data is used in different ways depending on the type of conversion you are looking to improve. 

Enhanced Conversions For Web:

 Advertisers who want to track their sales and events that happen on a website should consider advertising with this service. Improves the accuracy of your conversion measurements by capturing visitors’ interactions with each webpage. The hashed first-party, user-provided data is sent when a customer converts on your website and can then be matched to Google accounts that were signed in at the time of engagement with one of your ads.

Enhanced Conversions For Leads: 

Advertisers who want to know how their ads are performing off-website should use the conversion tracking tool. Keep track of your business’s offline sales by collecting data from phone calls and email messages. Automatically capture the transactions that come from a website lead or visitor and improve your measurement. Helps you use hashed, first-party user data from your website lead forms. When uploading leads to the platform; their provided information is attributed back to Google’s own tracking code that tracks how many people saw or clicked on an ad campaign. 

You can get more conversions by using enhanced customer data for subscriptions, sign-ups and purchases. To do this you need to make sure that your customer’s information is available like name, email address, home address or phone number so it will work best with conversion types like these. 

Benefits Of Google Enhanced Conversions? 

  • Ensure privacy with hashing of first-party customer data
  • Recover conversions that wouldn’t have been measured
  • Improve bidding optimisation using analytical data

Enhanced conversion tracking tags capture your customer’s information, like their email address or phone number. This allows you to more personally connect with them and better serve the needs of each individual person who enters through one of our ads on web pages where this enhanced technology is enabled giving you an edge over competitors. 

Setting Up Google Enhanced Conversions 

You can now set up enhanced conversions manually with Google Tag Manager. If you are currently using Google’s global site tag to track your conversions, there is an easy way to also set up Enhanced Conversions with only a few adjustments in configuration settings. 

Wrapping Up 

Enhanced Conversions are a great way to improve your AdWords campaigns and increase your ROI. If you’re not using it yet, contact Finsbury Media today for help getting started. We can set up your campaigns so that they take advantage of all the features Enhanced Conversions has to offer and make sure you’re seeing the best return on investment possible from your Google PPC budget.

Understanding Google Ads Enhanced Conversions

London PPC Agency Explains Google Adwords Enhanced Conversions