How to Make Your Website Interactive for Users
How often do you find yourself bored on a website? It’s not uncommon to get frustrated with a website and find that it isn’t as interactive as you want. This is an issue that many websites face. The good news is, there are ways to make your site interactive for users! In this blog post, we’ll discuss how to engage your visitors and create an interactive experience so they never feel like they’re just “browsing” your content which could lead to higher bounce rates that could hurt your rankings. Read on!
Use Interactive Features on Your Website
Interactivity is not only a priority for ranking high in SERPs but also help in brand awareness. This is the reason why, it’s important to plan out your interactive features on your website whether you use a logo maker for your brand image to connect with your message or charting out the user purchase journey.
Including interactive features like videos or quizzes will make users more engaged on your site than when they are passively reading text. For example, if you have a website offer people cash for selling their laptops then a video on how to sell my laptop that shows people how to sell their laptops fast will help them understand the process better, or even what your website is about.
There are widgets which can be placed anywhere on the screen and are simple for visitors to use without any prior knowledge about how things work on your site. For example, you could include an “image quiz” at the top of every post that asks participants questions about their interests based on what images they select from options given – this would allow them to interact directly with one part of your site without having to scroll all the way down.
The best part about these features is that they can be used in a variety of ways – and you don’t have to spend a lot of money on them! Video tours are another great option for making your website more interactive because people will easily remember what they see and hear, as opposed to what they just read in plain text.
Encourage Social Sharing
You can make your website more engaging by encouraging your visitors to share the content of your site on social media platforms like Facebook, Twitter, and Instagram. These sites have their own algorithms that will rank more often-shared articles higher in search engine results pages.
You can make it easy for people to share your content by including buttons at the top or bottom of your posts. This way, when someone finds something valuable on your website, they want others to know about, all they need to do is click one button instead of copying and pasting the URL and writing a message on each social platform.
When people share your content, they also help spread awareness of your website to those who may not have seen it on search results.
Use Gamification
Gamification is a huge trend in the digital world right now. The term means adding game-like elements to something that isn’t inherently fun or entertaining! If you want your site to feel less like “just another website”, then ‘gamifying‘ certain features will make all visitors more entertained while they’re on your page.
Gamification is a psychological trick you should embrace today. With it, people are more likely to stay engaged with your content and have fun out of it. It can also help you collect data from visitors who want to participate in a certain action on your site like uploading a photo or completing a quiz for points.
Encourage Reader Feedback
Reaching out to people who have read your content and asking them for feedback is a great idea. Hearing what they liked, didn’t like, or found funny can help you make adjustments that will keep more visitors on your site in the future. Allowing readers to provide feedback is also an easy way to get their names and contact information so you can reach them out if the need arises.
Publish User-Generated Content
People love to share their opinions on the web, and a great way to get them talking about your site is by publishing user-generated content like photos or videos. You can either ask visitors for submissions (via email) or you could create specific spaces where they’re encouraged to upload content themselves.
If you offer incentives in exchange for participation – such as running contests with prizes, then this strategy will work even better!
Run a Giveaway
Offering a giveaway on your site is a great way to get people interested in what’s happening on your site. With this strategy, users will have the opportunity to win something they want without having to do anything other than entering themselves into the contest!
User contests can be tailored specifically for different demographics so that you’re reaching out to more potential customers – such as running an “influencer” campaign and only sending invitations to Instagram-famous individuals instead of everyone who visits your website.
Run User Experience Tests
Running user experience tests (or UETs) is another thing you should try if you want visitors coming back again after their first visit because it helps ensure that things work smoothly from start to finish. This strategy also allows you to get feedback from real-life users and use that information to make your site better.
UETs can range in length but generally last between 20 minutes up to one hour. During this time participants are asked questions about how they feel about the content on a website or what specific tasks they’re completing online at the moment. Once the test is completed, you’ll be able to see which parts of the website were confusing or complex for people and fix them to improve their experience!
In summary, there’s no reason why your website should make users feel like they are just “browsing” content. There are many simple, engaging options available at everyone’s fingertips. The next time you create or update your website, consider including some interactive features so that visitors will fully engage with what you’re offering instead of getting frustrated and leaving prematurely. You’ll find that your bounce rates and engagement levels will improve with these simple changes.
Author Bio: Jacob Davis lives in Rocky Mountains with his dog Malibu. He writes, makes music, and paints for a living. He has ghost written many projects for clients.
Get in touch with Finsbury Media & our skilled Web Design team if you are interested in creating a modern, fully functional and interactive web design today!
