Did you know that you can remarket to app users with Google Ads? Google Ads provides a powerful tool for remarketing to app users. You can use Google Ads to reach individuals who have already installed your app and make sure that your message is seen by them again.
When someone uses your app, Google stores a cookie on their device that contains information about their interactions with your app. You can use this information to target these users with specific ads that promote your app. Remarketing to app users can help improve your reach and keep your app top of mind.
In this article, we’ll explain how remarketing works and show you how to set it up. We’ll also look at some of the benefits of using remarketing for apps. Let’s get started!
How To Remarket App Users With Google Ads
Google Ads makes it easy to set up a campaign that targets people who have already installed your app, and you can use a variety of different ad formats to reach them.
When creating a remarketing campaign in Google Ads, you’ll first need to create a “customer list” of people who have installed your app. Google will then show your ads to these people as they browse the web or use other apps. You can work with a Google Adwords Agency to create a customer list in Google Ads by linking your Google Analytics account to Google Ads. Once you’ve linked your accounts, you can create a remarketing audience by choosing “People who have used my app” as your targeting option.
Once you’ve created your customer list, you can start creating your ads. Google offers a variety of ad formats that are well suited for remarketing to app users. You can use responsive display ads, which automatically adjust to fit any available space on a website or app. Google provides a range of templates and options for each ad format, so you can easily create an ad that fits your needs, such as:
- Image Ads
- Video Ads
- Text Ads
Remarketing to app users can be an effective way to improve your reach and keep your app top of mind. Google Ads makes it easy to set up a campaign that targets people who have already installed your app, and you can use a variety of different ad formats to reach them. With Google Ads, you can create a campaign that is customized to your needs and will reach your target audience effectively.
Setting Up Google App Remarketing
Before you start your Google App remarketing campaign, there are a few important steps you need to take:
- Select your target audience
- Upload a list of your defined audience
- Choose your ad format and budget.
- Design your ad and copy
- Decide where you want your ad to run
Running Your Google Ad Campaign
If you’re not remarketing your app users, you should be. Google Ads is an effective way to reach out to past customers and remind them about your value.
If you need help setting up or optimising your remarketing campaigns, the team at Finsbury Media is more than happy to lend a hand. Get in touch today and let us show you how remarketing can work for your business.