Search Engine Watch reported a 200 percent increase in conversions as a result of the combined effect of pay-per-click (PPC) and search engine optimization (SEO) strategies. These two strategies are considered two sides of a single coin. To understand PPC and SEO in-depth, let’s take a deeper look into how these two marketing tactics are
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While it’s virtually common knowledge that online companies need to craft content to stay afloat, can digital marketing also help businesses that operate on a person-to-person basis? In a word, the answer is yes, but this is something that many local business owners overlook. Today, virtually everything consumers do orbits around the web. When a
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Everyone talks about social media as a secret path to immediate success in business. We keep hearing about brands leveraging social media to earn higher conversions and booming profits. However, for those who haven’t seen any growth through these social mediums, this concept is still a bit vague. Clients ask “What good is social media
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If you’ve made the decision to work with an SEO company, great! I’m sure you’ve already done the legwork to make sure they’re a great company, so I won’t go into that here. Of course, we also hope you’re working with us! Anyway, you’re launching into an SEO campaign with a great company. That’s wonderful!
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SEO is an essential part of marketing your business. Your customers and target audience leverage the web in their everyday life and they use their computer, mobile device and in-home smart devices (Alexa, Google Home, etc.) to assist in making decisions that range from where to live, what to eat, what to wear, which car
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So, you’re going through a website redesign. Awesome! It’s always a good choice to keep your website updated, so that you’re not giving the impression that your company or organization is behind the times. It’s so easy for web surfers to quickly click that “back” button if they don’t like what they see. Have you
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If you’re thinking about engaging with an SEO company, you want to know how long it’s going to take to see results. When you put money into a service, you expect to see the results of that service quickly. With SEO, though, results aren’t often instantaneous. Let’s go over what you can expect when kicking
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To guarantee successful results for your company, you’ll need to take some specific preliminary steps to make sure you have the right people working on your website to drive qualified leads and implement a strategic marketing plan. Consider an SEO company as an extension of your own team. You’ll want to make sure they’re a
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The top 6 benefits of hiring a digital marketing agency On the fence about working with a digital marketing agency? Here are some awesome advantages of choosing to move forward with it. 1. You’re always on top of the latest trends If you’ve ever tried to follow the trends, search algorithm updates, and new tactics
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With 87% of buyers beginning their journey online, there is no arguing the importance of a website for a modern-day business. Once you decide on creating a new website for your business, one of your foremost concerns would be hiring a web designer who is up to the task. Research shows that 48% of consumers
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