Producing the ultimate Instagram ad can be a difficult task for business owners. Updates, releases, new features, and more can make the task incredibly daunting. But having a quick ad size guide makes the task so much easier. So, allow us to help you that little bit extra with our quick-fire guide to Instagram ad
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There are numerous factors that contribute to a successful Facebook ad. For ads to be truly effective, their creative content has to be targeted directly to the audience it’s reaching, the message it’s conveying, the product being sold and, vitally, the medium utilized. This is particularly so in Facebook advertising, which provides advertisers a whole suite
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Facebook’s ad service is an amazing way to expand your brand’s reach and bring in new customers. However, Facebook might find a reason to disapprove of your ad. A disapproved ad will not be originally published, however, there are a few steps you can take to rectify the issue. Facebook itself doesn’t simply want you
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Voice search is a recent technology that allows you to make online searches using voice prompts. Although it has been developed for over 11 years, it has only recently become a mainstream technology. It is estimated that voice search usage will increase to 50% in 2020. It is vital, therefore, for you to optimize your business
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It’s a cold hard fact that the world’s internet searches revolve around the mega-giant that is Google. The search engine super beast holds the majority of the search engine market share, and it should come as no surprise that they retain the majority of marketer dollars. Between Google’s constant growth as an ad platform and
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Bounce rates can be a tricky metric when it comes to analyzing your digital marketing campaigns. Analyzed to comprehend your site’s overall user experience, they are typically defined as a user leaving your site after only viewing one page. Although this is a rather simplistic definition, the reasons as to why users are bouncing are
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Having a great website design is crucial to Bounce rates can be a tricky metric when it comes to analyzing your digital marketing campaigns. Analyzed to comprehend your site’s overall user experience, they are typically defined as a user leaving your site after only viewing one page. Although this is a rather simplistic definition, the
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When it comes to SEO, an SEO agency will work to cover all aspects of a website that need optimizing. But this is no easy feat, as there are a huge plethora of factors that influence a site’s SEO ranking. Security is one of the major elements that cannot be overlooked. When people think of
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Marketers are often faced with the same difficult question: whether to use pop-ups or not? Google has been devaluing pop-ups for some time now, along with other interstitials that might harm user mobile experience. Pop-up advertising can be highly effective: high-performing pop-ups have a conversion rate of 9.28 percent. But they can have a damning
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Calculating ROI is one of the fundamental aspects of PPC, yet many marketers fail to even consider or comprehend it. Many marketers perform campaign optimizations based upon cost-per-conversion and conversion rates, selecting the ads and keywords with the top metric and leaving it at that. This can work if you’re generating leads and not selling
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