Pay-per-click accounts for approximately 65% of clicks for high commercial intent keywords while 35% of clicks are from organic unpaid results. Earn a positive ROI through our PPC search advertising. Think Profits develops and executes highly effective campaigns for clients across different industries. Our team consists of top PPC professionals with years of industry experience and
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A keyword strategy is definitely a must-have for businesses that want to generate leads online. In this article, we are going to address some common keyword strategy mistakes that businesses should curb. Google receives over 63,000 searches per second on any given day, according to Internet Live Stats. That’s a big source of potential
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Simply speaking, SEO (search engine optimization) refers to improving your website for the purpose of generating organic traffic once people search for keywords in search engines like Google and Bing. On the other hand, SEM (search engine marketing) generally refers to the wider practice of using all the tools afforded by search engines, including paid
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Both landing pages and a strong homepage are necessary for your digital marketing strategy and website presence. But what is the difference between the two? It’s a great question and one we can answer in a few different ways. In the landing page vs. homepage debate, landing pages are ultimately meant to drive a lead-conversion for something
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B2B Adwords Campaigns AdWords is a great driver campaign for many B2B businesses who want to see the new lead acquisition and scale quickly. Some B2B companies run an AdWords campaign strategically while their organic marketing strategy is taking root. Simply stated, AdWords (Google Ads) can be an accelerator for search visibility. Other companies inherit
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Transition Your UK Business Online Without a doubt, the COVID-19 pandemic has caused massive disruption to the global economy including a fundamental shift to how small, medium and large enterprise businesses can conduct their day-to-day operations. The impact of social distancing and other quarantine strategies as dictated by the various health regulatory bodies have had
Continue reading »Trends in web design have come and gone over the years, however, there have been some recurring indicators that have manifested as good web design in different iterations as styles change, web development technologies change, and the internet changes. CSS, HTML, and Javascript frameworks have all come a long way in terms of front end
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Today, there are nearly four billion active social media users. With this figure in mind, it’s no surprise business owners are investing in social media marketing. While this type of digital marketing gives you the leverage to boost your brand presence, you need to ensure your social media marketing strategy is spot on. This is
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Scott Spencer, VP of product management, ads privacy and safety at Google, informs the steps the company is taking to preserve the integrity of the ads on our platforms. An earlier version of this article appeared on the Keyword blog. People trust Google when they’re looking for information, and we’re committed to ensuring they can trust the
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Remember the time when people used to have address books in their pockets and knew where to go to have a haircut, repair the car, or buy dog food is gone. Nowadays, we depend on the internet to search for almost any service or product. Research shows that amongst all searches conducted on Google, 46% are
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