Google is revising one of its pre-existing auto-suggested regulations, causing some discussion among advertisers. On January 4, Google sent an email to advertisers with the “remove redundant keywords” option activated in their accounts. The email informed us that starting from January 19, Google will begin eliminating repetitive keywords across various match types. The actual email
Continue reading »
You’re not alone if you feel like your PPC advertising campaign is stuck in the doldrums. Even big companies will sometimes find themselves without much progress on their pay-per click ad campaigns, but there are ways to get things going again! Campaign managers can try different strategies or Mix it Up with some new tactics
Continue reading »
As a business, you want to be sure that you’re making the most of your pricing. In order to do this, it’s important to understand how Google pricing works. By understanding the different rules that govern prices, you can make more informed decisions about where to allocate your budget. In this blog post, we’ll break
Continue reading »
Google Ads can be a great way to help promote your business online, but what happens if you need to cancel your account? In this article, we’ll walk you through the steps required to cancel your Google Ads account. We’ll also explain why it’s important to properly cancel your account, and what could happen if
Continue reading »
As an experienced PPC Agency, we know that setting up an ad on the web doesn’t always guarantee you’ll make a sale online. Sometimes people start their journey online and convert offline, such as by calling or visiting your location for discussions about products and services they saw in one of your ads. The results
Continue reading »
Some of the most successful PPC campaigns are designed with a focus on effective local keywords that generate traffic and conversions online and in-person. Failing to target customers in your direct area means neglecting one of the most powerful benefits from local PPC, which will lead to overall weaker campaigns and wasted ad budget on
Continue reading »
The modern day advertising landscape is drastically different from what it used to be in the 60s and 70s, when ads were still traditional. One of these changes was how people discovered new brands through print media like newspapers or magazines rather than on TV commercials today – but this also has changed as well!
Continue reading »
Conversion tracking is a free tool that helps you find out what path your customer takes after interacting with your ads. This includes whether they called your business, made a purchase, signed up for a newsletter or completed a download. Conversions are the actions customers perform that you’ve defined as valuable. If you’re just starting
Continue reading »
What Are Local Campaigns? Local campaigns are to the advantage of businesses and customers. They introduce customers to the information that they need when deciding when, how and where to visit your business. Local campaigns make it easier to promote your shops across Google’s largest channels, thus helping you get more reach and exposure to
Continue reading »