As a business, you want to be sure that you’re making the most of your pricing. In order to do this, it’s important to understand how Google pricing works. By understanding the different rules that govern prices, you can make more informed decisions about where to allocate your budget. In this blog post, we’ll break down the basics of how Google pricing works and what you need to know in order to get the best value for your products.
The Buy on Google pricing rules tool will help you manage the prices of your buyable items and give insights into how they might be affecting competition. By automatically adjusting these costs, it’s possible that making some minor changes can improve your conversions.
What Is Google Buy?
Google’s innovative service, Google Buy is a great way to reach more customers and promote your business. This program allows you the opportunity of having products sold on the Google Shopping platform. The Google Shopping platform gives sellers and buyers the ability to connect with one another through Google. This feature includes:
• Displaying & helping you to find merchant offers
• Allowing you to order products on the platform
• Payment processing via Google Payments
Before the payment for an item is processed by Google Payments, there will be a chance as shown where someone can verify their purchase intention. You will receive an electronic receipt for your order. If necessary, adjustments can be made on products if users select “modify”. After placing your order, you can access a list of all the transaction details and applicable terms for each merchant in its history. Google can’t guarantee that you’ll be able to cancel your purchase after ordering through their services.
How To Set Up Google Shopping Campaign?
You can create Shopping Ads in Google ads, just like any other type of ad. Once you set it up, the system uses data from the Google merchant centre and displays everything about one particular item- including images, prices as well as titles. If you need help getting started with a Google Ads account, get in touch with our skilled PPC Agency, we can make sure we get your business advertising with Google and create flawless shopping ads to attract a targeted audience.
Adjust Your Product Pricing On Google Buy
The Buy on Google pricing rules tool can help you manage the prices of your items. It will automatically adjust them for any changes in demand, which could mean more visibility and sales at a lower cost.
This tool is perfect for generating sales, as it will lower the prices of those items automatically set, all that is required is setting up rules in your Merchant Center account. You can create rules based on certain goals, then determine which offers the rule will apply to your product category or subset and then set boundaries for each price adjustment. Saving you time with less manually changing pricing.
Here are some types of price rules:
Sales Volume: This is a great way to set your price based on the number of sales you have had recently. You can define one or more conditions, each consisting of range (sales number), time period and new price. If their number was within that limit at any point during those dates, then it will apply.
Top Merchants: As a seller, you can set the price of your product relative to other top sellers for this same good. You can choose between a percentage or absolute amount, above or below that particular cost which will be applied.
Cost Of Goods Sold: This rule gives you the option of setting the price of your offer to a certain percentage or absolute amount above your cost-of-goods sold, this is important if you want to stay competitive.
Buy Box Winning: This rule will help you win the buy box, by reducing the price of your offer by maximum value or percentage helping you a gain competitive advantage. Winning the buy box means that you’re automatically added as the merchant when customers add products to their cart.
Google Shopping is a helpful tool for eCommerce retailers to get their products in front of potential customers on the most popular search engine. However, attention to detail cannot be underestimated, especially when it comes to optimization.
By understanding the pricing rules for Google Shopping, you can optimize your products to get more sales from this valuable traffic source. Our team at Finsbury Media is experienced in helping businesses of all sizes leverage Google Shopping to increase their online revenue. Contact our Google Ad Agency today to learn how we can help you take advantage of these tips and start seeing better results from your Google Buy campaigns!