Whether you are a sole entrepreneur or a major player in the industry, you cannot thrive in the digital world unless you have what it takes to convert the incoming traffic into customers. Your virtual existence depends upon the level of marketing skills that bring an awareness of what drives or deteriorates the interest of
Continue reading »Web Design
Why you should rewrite your content during a website redesign
So, you’re going through a website redesign. Awesome! It’s always a good choice to keep your website updated, so that you’re not giving the impression that your company or organization is behind the times. It’s so easy for web surfers to quickly click that “back” button if they don’t like what they see. Have you
Continue reading »What Type of Mobile Website Should You Build?
With the prevalence of mobile devices such as tablets and Smartphones, it is becoming more and more necessary to adapt both your website and your SEO strategy to accommodate to users needs. But where do you start with choosing a mobile website type? One of the biggest issues of building a mobile site is that
Continue reading »How to Improve Your Website’s Bounce Rate
Bounce rates can be a tricky metric when it comes to analyzing your digital marketing campaigns. Analyzed to comprehend your site’s overall user experience, they are typically defined as a user leaving your site after only viewing one page. Although this is a rather simplistic definition, the reasons as to why users are bouncing are
Continue reading »How to Reduce Your Website’s Bounce Rate
Having a great website design is crucial to Bounce rates can be a tricky metric when it comes to analyzing your digital marketing campaigns. Analyzed to comprehend your site’s overall user experience, they are typically defined as a user leaving your site after only viewing one page. Although this is a rather simplistic definition, the
Continue reading »Why Your Website Security Matters for SEO
When it comes to SEO, an SEO agency will work to cover all aspects of a website that need optimizing. But this is no easy feat, as there are a huge plethora of factors that influence a site’s SEO ranking. Security is one of the major elements that cannot be overlooked. When people think of
Continue reading »The 7 Best WordPress Plugins for 2020
The right WordPress plugins can make an outstanding difference to your website. They can dramatically improve the aesthetic, efficiency, and usability of your website, for both you and your visitors. However, there are so many plugins available, and this can make it difficult to know which ones are right for your website. It doesn’t take
Continue reading »WHY YOUR WEBSITE NEEDS TO BE OPTIMISED FOR CHECKOUT, NOT SOLELY RESPONSIVE DESIGN
If you’re an eCommerce store or sell products online, then there are two absolutely crucial data sets you need to consider. Shopify recently released some insightful data that could help guide your online revenues into soaring successes: Mobile Browsing Doesn’t Necessarily Equate to Revenues You’re probably well aware by now that most everyone is using
Continue reading »WHY DOES EXCELLENT WEBSITE DESIGN COST SO MUCH MONEY
If you’re a small business owner still in sticker shock over the cost of a new website or website redesign, find out why web design and development is so expensive. Your website is outdated and in desperate need of a redesign. Or is it that you’re starting a new business and need a ground-up website?
Continue reading »Landing Page vs Homepage: 5 Strategic Differences
Both landing pages and a strong homepage are necessary for your digital marketing strategy and website presence. But what is the difference between the two? It’s a great question and one we can answer in a few different ways. In the landing page vs. homepage debate, landing pages are ultimately meant to drive a lead-conversion for something
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