Google Ads Smart Campaign: How To Set A Campaign Budget?
Once you have a Google Ads account one of the first steps of launching your ads is to select a daily budget for each of your campaigns based on the average amount that you’re willing to spend and your advertising objectives.
Because of how Pay-Per-Click (PPC) advertising functions, you are always in control of the amount that you want to spend, your budget can be adjusted at any time as well as where and how you spend it. The terms that people search with on Google have a chance to show ads in Google search results. Then you pay whatever you bid and only if a user clicks your ad to visit your website or clicks to make a call. Data from Google Ads and analytics will guide you on ways to improve your strategies and adjust your budget. If you need further assistance speak with a professional PPC Agency that can optimise your ads and enhance the results of your budget.
How Do You Set Your Google Ads Budget?
1. Setting Goals
Start by establishing what you want to accomplish by advertising on Google. Set results expectations of your paid advertising, by knowing your expected results you can decide which goals you want to spend more of your budget on in order to grasp them.
Through the business goals and budget that you set, you can design and manage targeted campaigns. This will help you evaluate and decide which one delivered the most results out of the budget you selected.
2. Stick With A Budget
When you set up your monthly advertising limit at Google Ads, measure your monthly budget and stick to it for a while to ensure it had sufficient time to achieve the desired outcome. Google Ads allow you to set up a daily limit on how much of your budget is spent to show your ads in search results You might feel like your daily cost is higher than expected some days, but this is random and depends on search traffic.
Avoid sudden changes in the middle of the process, this is when your results are still in development mode. By giving your advertising budget the time to take the initial results in, you can be sure that you understand whether your advertising is effective or worth increasing. Don’t worry about going over budget to prevent your ad campaigns from overspending, Google Ads automatically averages the daily limit across the entire month.
3. Location Targeting
If your advertising purpose is to get customers to visit your local shop and you have ads running across the state, you will likely be spending a large portion of your budget without achieving your goals. It’s important to get the proper engagement of your targeting, create ads that appear only to people searching close enough to visit your location. By optimising your ads you will be spending more effectively, achieving better results and certainly be worthwhile saving.
4. Specific Campaigns
Having only one campaign running, your entire Google Ads budget could be spent before customers can search using a variety of keywords more specific to the products or services you offer. To avoid this try creating campaigns based on the sections that your website is divided into, this will help you set different budgets for each campaign and spread your spending based on your priorities.
5. Monitor & Adapt
Google Ads can open several opportunities to drive customers to your business, you can accomplish greater results by reviewing data and making adjustments over just accepting the results. Start by tracking your results and adjusting your strategies, this allows you to test what works and make budget adjustments based on the data. The best part about Google Ads is this can be done whenever you want.
Final Thoughts
Getting your business where your potential customers are means promoting your business online. In an age where people seem to live online, promoting Google is definitely a smart choice. By following these tips, you should be able to make more of your budget. If you find your ads still aren’t performing as well as you’d like get in touch with a professional Google AdWords Agency who can improve your ads today!
