From scratch, Finsbury Media have built a highly successful, Profitable websites that serves their clients well using digital marketing techniques.
The reason for this is that today there are more limitations today in how you can show on search results as you are targeting a higher number of website visitors which is what make it more difficult to manage search engines. Also, the competition is more with customers so being on the first page means that you will get the top percentage of visits
Nowadays, search engines are becoming smarter every day and it is getting more difficult to outrank your competitor. Luckily, there are a few strategies you can employ to set your business up for SEO Services. On page optimisation refers to all measures that can be taken directly within your website to improve search rankings. They’re often small changes that make it easier for search engines to crawl your site and understand what you do.
1. Optimise Page Titles
A page title’s purpose is to describe what each page in your website is about and is around 50-60 characters long. Meanwhile, you should use the keywords in the start of the title, which will increase its relevance. Also, your page title should be natural sounding, as it is not only for search engines it’s also there to show the persuasion of your site to users online
2. Update Meta Descriptions
In regard to on page SEO optimisation, meta descriptions play an important role by connecting key information on each page with the keyword that each page is trying to match with in order to further improve relevance ratings. They are also essential because they provide a product or services description of each webpage to the search engine index
3. Create A Site Map
In order to submit a basic XML sitemap to all major search engines, it should be placed on other pages and files on your site. In conclusion, first create a roster of your site contents including pages, images and videos. Then, update this in a simple HTML version and submit to SEO webmaster tools. By doing these activities you will improve the visibility of your online presence.
4. Improve Page Load Time
Put a check by your name for the Google PageSpeed Insights tool, checking and making suitable changes to the speed of your website takes time and not many people have time to do this so in most cases page speed insights is not really used.
5. Ensure Responsive Web Design
It is no longer important to have your site viewable on all devices. In 2015 the mobile device specific mobile-friendly ranking has been implemented. While emphasis has also been level on SEO rankings of mobile friendly websites, as this usually happends already in 2022.
6. Use Relevant Images
With search engines ‘seeing’ but not ‘seeing’ your image, you can also help searchers correctly understand each image. That is why it is important to use relevant alt text for both images you may need on a page.
7. Optimise Your URL
The pages of your website should represent what each page is about according to Google. Just like that bypass URL as a search engine friendly link for your site that helps reaching the main website content. Also shorter, but also include with keywords that you almost target.
8. Crawling Techniques
Robots, which tell your webpage ‘how’ and ‘when’ to be crawled and prioritatized, are absolutely crucial for online business and online marketing strategies. They absolutely determine whether or not your website or blog will be ranked as a top competitor. Without this file, you can’t expect your online business and online marketing strategy to prosper or be successful.
Our SEO Agency specialists can help. Just contact our team and they are happy to help you.
