The number of SaaS companies is on the rise. According to statistics and case-studies, the SaaS industry was worth 145.5 billion dollars in 2021. Because of this, many new companies are sprouting everywhere. The reason for this huge growth can be attributed to the rise in the number of companies that are looking for SaaS solutions. The fact that with a heavy shift to cloud that is designed to deliver a streamlined customer journey, users have benefited from the wider accessibility of SaaS solutions.
Because they are run by companies that require a monthly payment, SaaS programs and platforms are also considered to be cheaper for clients. With this much growth, it creates stiff competition within the industry. So most of the companies find it difficult to set themselves apart from others. However, adopting the right SaaS marketing techniques can help you stand out from the competition. Let’s find out how to boost your SaaS marketing strategy and see some useful marketing techniques.
1. Improve Content Marketing
An effective way of generating leads is through content. In 2021, 82% of marketers used content marketing for brand awareness, increasing sales, and improving customer engagement. By simply posting relevant content and using silo structure for your website, you can gain more visitors.
Content has to be informative, clear, and useful for users:
Your content should deal with any problems that readers are going through,
It has to provide solutions to the potential prospects’ issues,
You need to make sure that your content is interactive as it will help you to engage with users.
Following the content marketing strategy, you should publish interactive posts and articles regularly. Topics covered should always be of use to the target audience. Adding infographics or video content can boost your marketing strategy. For content to rank, you need to learn how to apply backlinks to your website.
2. Offer Product Trials
Marketing is all about incentives. As much as you want customers to purchase your product, ask yourself what you can offer them. For example, if they sign up or subscribe to a newsletter, what is in it for your potential leads. Incentives motivate users to perform the intended action. Once you get them to try a product, it will be easier to convince them to buy.
Giving a free trial, for example, will show a user the benefits that come with using your product. For this to be effective, you need to focus on offering the best user onboarding experience that shows them why they should start paying for your SaaS product. You can also offer rewards for referrals.
3. Boost SEO
SEO should be included in your marketing strategy. It provides so many advantages such as:
- High search engine ranking
- More leads and traffic
- Quality leads
- More visibility
SEO is a great option because it brings in the right prospects in your niche. These are people or companies who find your content relevant to their searches. It means these potential customers may purchase your product.
With the right keywords and internal links, you can build a high ranking and bring people to your website. Tools such as SEMrush, Google Search Console and Ahrefs can help you meet the basic requirements. Investing in SEO will help you get proper customers so that you can make more sales.
4. Create Easy Sign-Up Process
If you want people to sign up for your SaaS product, you have to provide a simplified way of doing it. Placing so many unnecessary hurdles will greatly discourage users from proceeding.
A simple, clear and fast sign-up process is what users are looking for. You can add CTAs curtains or links to help customers make actions.
5. Build on Customer Experience
The customer experience should be at the center of your SaaS marketing strategy. One of the best ways to make sure customers are satisfied is through personalization.
Personalization can be as simple as sending welcome messages or checking up on your customers regularly. This also works as a means to retain customers. Other things such as smooth navigation and great SaaS customer support can create a satisfying customer experience.
6. Offer a Tempting Deal
One strategy that successful SaaS companies use is providing long-term plans at lower costs. This means the customer will remain with your company for a longer time. Whenever you use this strategy, make sure to stress the importance of saving money by buying a longer plan.
Additionally, prices of all products should be indicated. How you display prices can influence customers. Make pricing as simple as possible so that customers can easily decide which plan to select.
7. Get More Reviews
A lot of people prefer going through online reviews before buying a product. The same applies to the SaaS industry. So reviews are a key factor for customers making purchases. Reviews are more valuable for SaaS products as it is the only way to compare different products. But while customers want reviews, they are expecting authenticity as well.
You have to encourage customers to give reviews and feedback. Avoid removing any negative comments as it makes you seem less trustworthy. Another effective option is to get featured on websites that review or compare different products such as Capterra.
8. Write White Papers
A white paper is a report that discusses a topic. Information is written from a professional perspective to explain complex concepts. It is a great way to educate users about a problem or solution. It is also a good strategy for SaaS companies because you can teach the public about your product. Aside from providing information, the white papers method could be a great marketing strategy. You can increase interaction with customers through useful and valuable information.
You can simply ask potential leads to download your white paper for free to learn about the product. You can also offer an incentive to get them to share your content or provide contact details.
9. Add CTAs
After readers have gone through your content, what action do you want from them? As much as your content may be interesting or informative, you can only expect a reaction if you put a call to action which we talked about earlier.
Here are some great examples of CTAs that proved to be valuable on practice:
- Sign up for a free trial
- Subscribe to our newsletter
- Download our white paper for free
Make sure you make the CTAs interesting. When you create CTA, use A/B testing to compare the best options.
If you want to stay competitive, SaaS marketing techniques are crucial for your business. Some important techniques that can help you here include content marketing and SEO. By improving the quality of your content, you get more relevant leads, traffic and, eventually sales. Offering incentives such as free trials and discounts will encourage users to purchase your SaaS products.
You can create a great customer journey by adding personalization. Providing detailed information on complex topics for customers through white papers can help you attract more leads and gain credibility. It is also a way to show that you are an expert in your industry!
Get in touch with our Digital Marketing Agency for all your marketing needs in 2022 and watch your business reach new heights!