You’re not alone if you feel like your PPC advertising campaign is stuck in the doldrums. Even big companies will sometimes find themselves without much progress on their pay-per click ad campaigns, but there are ways to get things going again! Campaign managers can try different strategies or Mix it Up with some new tactics
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Understand Pricing Rules For Google Buy
As a business, you want to be sure that you’re making the most of your pricing. In order to do this, it’s important to understand how Google pricing works. By understanding the different rules that govern prices, you can make more informed decisions about where to allocate your budget. In this blog post, we’ll break
Continue reading »How To Set Up Google Offline Conversion Tracking
As an experienced PPC Agency, we know that setting up an ad on the web doesn’t always guarantee you’ll make a sale online. Sometimes people start their journey online and convert offline, such as by calling or visiting your location for discussions about products and services they saw in one of your ads. The results
Continue reading »How To Pair Paid & Organic Search in 2022
The modern day advertising landscape is drastically different from what it used to be in the 60s and 70s, when ads were still traditional. One of these changes was how people discovered new brands through print media like newspapers or magazines rather than on TV commercials today – but this also has changed as well!
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How To Set Up Local Campaigns: Google Ads 2022
What Are Local Campaigns? Local campaigns are to the advantage of businesses and customers. They introduce customers to the information that they need when deciding when, how and where to visit your business. Local campaigns make it easier to promote your shops across Google’s largest channels, thus helping you get more reach and exposure to
Continue reading »What Are Google Search Ads?
There are more than 63,000 searches currently on Google a second! More than half the pages that are viewed on just the first page of Google results actually have paid ads. It really is one of the most popular and essential ways you can get noticed online today. Simply put businesses that sell their products
Continue reading »SEO vs PPC; What’s The Difference And Which Is Better?
SEO vs PPC; What’s The Difference And Which Is Better? In this day and age, having a business also entails building and maintaining a professional website. Without a web presence for your business, you will be missing out on a lot of potential clients, and it will be a lot more difficult for users to
Continue reading »Smart Campaigns: How to Optimise Your Google Ads
Smart Campaigns: How to Optimise Your Google Ads Google Ads landscape has changed significantly over the past few years. Advertisers must learn how to adopt these changes so they can benefit their businesses. However, there is plenty of information to help you get a positive ROI. Here is our detailed guide on what to do
Continue reading »How to combine PPC & SEO strategies?
The purpose of SEO and PPC working hand in hand is to reach a greater engagement and reading pleasure for your customers. Today’s SEO software, however, is much more advanced that what it used to be in the past. As a result, today’s SEO software actually combines keywords and user experience. PPC marketing is the
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