New Google Ranking Factor: Page Experience Signal Google revealed in late May that a new “Page Experience” rating signal would be implemented in 2021. This ranking factor evaluates the overall experience that pages offer users by combining Core Web Vitals (page speed, responsiveness, and stability) with other well-known metrics such as mobile-friendliness, HTTPS, disruptive interstitials,
Continue reading »Tag Archives: SEO
When To Optimize Image Alt Text For SEO
You may add alt text (alternative text) to website photos at your discretion. Alt text is typically applied to photos for usability — that is, to assist website visitors who are unable to see the image. The aim of this post is to discuss how image alt text can help with SEO. You may have
Continue reading »Achieve the Perfect Custom Web Design for Your Company
There are hundreds of free online website builders available to help entrepreneurs design their own websites. But how liberated are they really? To personalize your website to your taste, most free websites require you to buy a subscription. If you use the free edition, the site’s architecture, layout, and content will be identical to hundreds
Continue reading »What is “Digital Transformation” in Marketing
The term “digital transformation” is all too common in the professional world and in a variety of industries. But what exactly does it imply? What does this have to do with marketing? Digital transformation is not as complicated as it sounds. The term revolves around a simple concept that is actually really easy to understand.
Continue reading »SEO vs PPC – Which is best for your brand?
Google processes 3.5B+ searches every day. 40,000 per second. How are you going to get your brand noticed? Your website ranking above your competitors? SEO vs PPC – the two best search engine marketing methods to generate sales and increase traffic. Search engine optimization and pay-per-click advertising – what, how, pros, cons, ROI, working together.
Continue reading »SEO is Turning into a Questions and Answers Game
How to Write Content For People and Optimize For Google
One of the most difficult tasks for bloggers and content marketers is to create content that is optimised for search engines while still appealing to humans. If you want to grow your blog audience, you’ll need to improve your content strategy. SEO copywriting is the most common way to do this. Though SEO may sound
Continue reading »Is SEO or PPC Better For Your Business in 2021?
SEO (organic) or PPC (paid)? That is the question most business owners ponder when trying to grow their business. Organic traffic is considered free or earned. On the other hand, pay-per-click (PPC), deals with paid advertising. Both are valuable and when used in tandem, they can skyrocket your online visibility and sales. One is a
Continue reading »Top 3 SEO Strategies For Your Website Launch
Launching a new website can have serious implications on your website’s SEO performance. You may have heard horror stories about how brands spend a lot of time on the branding, customer experience, and content of their redesigned website but plummet in traffic after the launch. What is even worse is that a loss in organic
Continue reading »How to Generate Leads With SEO In 2021
Paid ads can be a quick way to generate website traffic that you can convert into leads, but SEO is still the traffic king. Organic search results get roughly 20 times more traffic than paid search results so SEO should be part of your lead generation strategy. But not all traffic is created equal. Let’s
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