7 Easy Ways to Increase Usability on Your Website
Good website usability entails the ease of users navigating your website and achieving their desired goal, like completing a purchase or getting to the blog post section. In brief, website usability is primarily focused on ensuring that your website is more user-friendly. For instance, when designing your online casino site, you should select a template you believe works for you and stick with it.
Furthermore, your users should predict the location of important web pages. For example, a site visitor should navigate to the slot option and select a title like the book of ra deluxe 6 with ease. Remember that to attain excellent site usability, users shouldn’t click on your website’s internal links and think they’ve left your site because of a sudden change in design. This is one of the website usability flaws that will limit people from re-accessing your site.
Besides keeping your website design consistent, here are more website usability guidelines to help improve the way users interact with your site.
1. Strive to Have a Skimmable Content
Most of your website visitors hardly read every text on your page. In most cases, they’ll scan through your content and find information that’s of value to them. Unfortunately, if they don’t immediately find what they’re looking for because of a site’s usability mistake, like a giant block of text, they’re most likely never going to come back.
One way to improve the usability of your site is by ensuring that your website content is skimmable. You can achieve this by emphasizing important points with bold letters. In addition, employ numbered lists and bullet points to improve your site usability, as they make it easy for people to scan your site. This is especially the case if you highlight the benefits of a product or service or ways to solve a problem.
2. Make Good Use of Images but Don’t Overdo It
Images remain a notable site usability aspect because they help break up your content, keeping your site visitors engaged. For instance, instead of describing a point, try using an image that adds the information described on a page. While images play a crucial role in improving the usability of a website, avoid poorly optimized images or using many images as they can compromise your site’s usability.
3. Make Improvements on Your Website Loading Speed
Slow loading speeds can significantly impact your site usability because visitors may quit accessing your site before it fully loads. Furthermore, Google uses your site speed as part of their search ranking algorithm, which means that you will fail to have a higher Google search ranking, losing valuable website users.
Therefore, to solve this website usability challenge, you need to optimize your images by reducing the file size before uploading them to your site. The other excellent option worth exploring is optimizing CSS browser files.
4. Ensure that Your Website is Responsive
With an increase in the number of people using smartphones, having a mobile-friendly website isn’t just an option but a vital element of your website’s usability. Still, failing to incorporate a responsive feature on your website can affect your Google ranking and your site usability because you’ll lose a high volume of traffic.
As you implement a responsive layout to improve your site usability, ensure it maintains the same theme as the desktop version, regardless of the device users will use. For example, the layout of a casino site will be different on mobile than on the desktop version. But, minor changes should be made from the desktop version, like changing the size of images and maximum width of the page to have a responsive app and site.
5. Have the home Page Link as Part of Your Main Navigation
A home link visible at the top of your website can improve your site usability because it’s easier for users to access the home page. Of course, the younger professionals know that a logo acts as a homepage, which justifies removing the homepage link.
However, if you have a website designed to reach an older demographic, they may have trouble getting back to the home page. Once they don’t see the” HOME” button, they won’t immediately recognize a logo as the home page link.
6. Break Your Content With Headings and Subheadings
Catchy headlines are a vital way to increase the usability of your website because it’s the first thing that attracts users to your site. That’s why if you employ a website usability trend like a witty headline, it tends to spark curiosity and arouse one’s interest.
Besides your heading, how you structure your content plays a vital role in improving your website usability. Using Headings(H1) and subheadings (H2), you’ll make your content and website page look appealing for anyone visiting your site. It is such an experience that results in “long clicks,” which increase your engagement levels.
7. Employ a Simple and Clear Navigation
A proper-functioning website can make better your site’s usability, but you need to ensure that every page has a simple layout. What’s more, try to avoid horizontal scrolling as most users find it irritating regardless of their device. Another vital website usability checklist is avoiding the use of many navigation elements.
A website with different links within the headlines can impact your site’s usability because users will hardly find the content they’re searching for. Additionally, it would be best if you tried to avoid drop-down menus. While they may look great, they tend to feel clunky, which can compromise your website’s usability
Understand that website usability can either make or break your website. If the visitors coming to your website don’t have a great experience, the chances are that they’re never coming back again. That is why you should strive to undertake a website usability audit, and the few tips in this guide will act as the first step to an excellent user experience.
Have you recently designed your website and implemented any of the important website usability tips highlighted above? What has been your experience so far? Share a few insights in the comments.
Author’s Bio: Thomas Glare is a passionate freelance content writer, always striving to inspire others and bring insight into the endless possibilities of the modern times we are currently living. He also spent a lot of time collaborating with some prestigious online websites.