Rankbrain – Analysing page relevance Rankbrain is going to start analysing web pages for relevance and every page is going to be given a score on a scale of 1-10, 10 being highly relevant content and one being highly irrelevant. But Wait! Isn’t this similar to the quality score system that already exists for Google
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With the prevalence of mobile devices such as tablets and Smartphones, it is becoming more and more necessary to adapt both your website and your SEO strategy to accommodate to users needs. But where do you start with choosing a mobile website type? One of the biggest issues of building a mobile site is that
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Writing blog posts? You know you have to do them, but you’re not sure on what to write, right? Well, we write our own SEO strategic articles and know a few tips, make that 7 tips to be precise, that will help you with your content writing. Writing blog posts is more than writing some
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Whether you have already jumped into your new and improved marketing campaign or you are starting to think about SEO, you need a set of tools to analyse and develop your online marketing strategy. Thankfully the digital marketing tools are simple and hugely valuable when put to use in the right ways. Here are our
Continue reading »It’s no secret that search engines are becoming increasingly intelligent and more sophisticated in the way they deliver web results. To maintain successful SEO tactics for your company and or business, it’s important to keep up to date with the technology changes that alter the behaviour of searchers. One of the biggest innovations at Google
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As promised in the title, this blog post will explore why clickbait occurs, how is bad for your SEO and brand authority and what Google is doing about it. So rest assured, you haven’t been clickbaited. What are clickbait headlines and why do people use them? Clickbait headlines are overpromising and controversial statements which use
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In this ever-evolving world of technology, website has become the most common and important touchpoint for any business. With the unpredictable and rapid technological advancements, the adaptability of a business’s website becomes a critical factor for its growth. Site Migration is a way of adapting to the changes, which refers to the substantial alterations within
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So you’ve been doing some SEO research for your business and wondered… what’s the difference between hashtags/keywords and how can using these benefit my business? Firstly, keywords be it hashed or otherwise are super important for businesses these days. It helps create a bridge to what people want to search for (such as trending topics)
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Getting to the first spot on Google is great and all, but you won’t stay there long if you can’t put together a readable, enjoyable article. If your perfectly optimised blog post doesn’t read well, visitors aren’t going to stick around and flick through the rest of your site. If your content is engaging, well-worded
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